Right from 2015, creative professionals begin to tag them as media companies. Even though the term personal brand seems a bit cliché but that cannot diminish the importance or the truth behind this point for sure. Being in a promising situation to determine and control your career growth might seem beyond the reach of maximum people. Well, the truth is, the entire procedure of personal branding might not be that difficult as it might seem.
Cost of relevancy under the term content:
Right now, if anyone wants to be relevant in any profession or industry then the cost of entry has to be a proficient content. By producing top-notch quality content, you can establish a personal brand by just demonstrating and creating value. It is primarily true for graphic designers as they are mostly doing this job for clients or even the employees.
For the majority of people, that barrier to doing anything will come right down to means of production. It does not have to do anything with resources or skills for executing promising ideas. But, when it is about creative professionals and graphic designers, they don’t encounter this limitation. Therefore, they are positioned to succeed in this promising content driven economy. You can let experts from Gramblast help you in this regard and be your guide for the day.
Being a graphic designer, you might have to generate content that people can easily engage and share. However, that content should also help in demonstrating value. In the current design world, the values will always lie in skills and knowledge. Whenever you need is, you should leverage social media like Instagram, videos and even online galleries to market and promote yourself and skills. You are already down their contributing skills in the way to help clients or even employer promote products or services. So, the time has come to deal with it now.
More about the personal brand:
Even in the current creative services industry, the meaning of the term “brand” or concept of “branding” can vary from one person to another. The simplest and common form of meaning is that your brand is what people will know about you. It is also the values, which are otherwise associated with you or things that you provide or do.
To understand the meaning more, think about the major three words revolving around your mind while thinking of Abode or Apple. Those three words will coagulate the impression or that brand. This impression has well been reinforced by content that the brand has created and presented to the potential people. Those contents are further use for their own personal experiences with products.
- So, you have to identify three major words that you plan to associate with yourself and the work you are doing.
- Make sure to select three words which you want people to relate to with your current visual style.
- Finally, you got to identify three words that you want your potential clients to associate with working experience with you.
These words will be the one making your brand value. These values will eventually frame story of you and your brand. Whenever you are promoting or marketing yourself, try focusing on being consistent always with brand values in the current storytelling.
Creating a story matters to people:
Developing a brand as a graphic designer is just about how great you can tell your story, the work you are planning to produce and the ways you can deliver for clients. The truth is somewhat different. It is not just related to building a presence on social media like Instagram and other public areas, but it is about how you can leverage them to tell your current story.
- The primary way followed by a graphic designer for promotion is through platforms like IG, where they will post images or multiple videos of the latest project with a title and some hashtags. This approach can help in creating content and tell the story at the same time.
- If the above point is not your cup of tea, then you have alternatives as well. Here, you might post title that addresses the problem you have solved for a client or the way you have offered solutions your clients need. Hashtags are mostly great elements to add in social media posts, but should not take any priority over creating a context for the reader.
- Along with the title, it is vital to post around 1 to 2 short paragraphs about the current project you are dealing with. You can even end up talking about the process involving your project and results produced.
- Never ever forget to cater stories to the target audience. You can consider what audiences are trying to say over here. Are you planning to reach any other creative experts? Are you planning to reach potential clients within a selected industry? Make sure to get these answers first.
- Keep these major points in mind as your references while deciding how you can market and promote your name as a graphic designer. While crafting a marketing strategy, many individuals will often end up doing what they like rather than identifying and matching the needs of customers.
- These promising strategies and considerations are major parts of interaction with the content based economy. You are not just simply consumers of physical items but also the consumers of media like FB, Twitter, Instagram and more. You consume media for education and entertainment.
After keeping these points in mind, just ask you one important question. Are you actually performing right? Whose problems are you actually solving? Is it yours or your potential customers? Answering these questions will frame the context of storytelling and content that you need to create and share.
Always think about resources you have the chance to create for helping potential clients and improve the experience of just working with a designer like yourself. You can further consider some ways to entertain and gain the attention of broader audiences and get them interested towards your side. Without committing to either entertaining or informative content, try creating a marketing strategy enabling both.
Daniel Mattei is a Professional writer. He has written many articles on Social Media. He is quite experienced in the field of web marketing as well as website designing. You can visit Gramblast and learn how to build more follower presence.