In this post, we take a look at a chiropractor on a mission: combining business entrepreneurship with a passion to help the community. It is a profile case study of how entrepreneurship extends into the health and medical field.
People are pretty enlightened these days. They have a good handle on what kinds of medical treatments work and the ones that don’t. Most everyone knows the value of a good Chiropractor. For those who have sustained serious back injuries we know, we might not be able to walk, lift objects, or otherwise have a normal life, except for the treatment rendered by a good Chiro. (And thanks again! said every chiropractic patient, ever)
A mission to help
While some Chiropractors are content to change peoples’ lives day in and day out for years or even decades. Others in the profession see themselves as being on a mission to bring chiropractic care to thousands or millions of people, more than just lower back pain relief.
One such entrepreneur/Chiropractor is Doctor Rosemary Jabbour whose interest in alternative medicine began. This is when she was a migraine sufferer whose early career was in medical research. Over time, Rosemary became interested in chiropractic medicine not only because it provided astonishing relief from her migraines. However, for the pain relief, it brought to millions of patients.
As a (then) aerobics instructor, to being headhunted by a well-known HR firm while still in university, to working with the athletes at the 2000 Sydney Olympics, Rosemarie was inspired by the healthy, happy, and fit people around her and wanted everyone to enjoy that level of well-being.
How to become a household name
Since those early days, Rosemarie worked hard until she became a household name in the Australian healthcare industry.
The key is to persevere with your passion until other people take notice.
She won the Western Sydney Young Chiropractor of the Year award in 2004 and received a Most Outstanding Service award by the World Chiropractic Alliance a few years later.
Not only enjoying the respect of her peers but also the satisfaction of providing world-class healthcare outcomes to her patients is what she finds most rewarding.
Combining health with business – you can do it too
In combining health with business, the future of healthcare more broadly is concomitant with corporate needs. Where management and employees of major corporations favour a practitioner with whom they have exclusive arrangements.
In this way, employees will feel more comfortable on their first-ever visit to a clinic by virtue of their company recommending that particular office to them. Over time, these entrepreneurial health professionals are helped by dealing with large numbers of people. People working in the same career where injuries are more likely to be similar and certain (high cost) equipment can become responsible purchases that would otherwise be out of the question.
This is where a sound knowledge of business comes into play. If you create an in-demand product or service, target it to the right niche and get lots of people involved. It will surely pay off.
Some manual therapists who specialize in sports injury, for example, have their own X-ray equipment installed on their premises. This is done to allow for immediate photographs of the injured area and to measure the healing process during the entire course of treatment. They target these services to local sports teams.
Ultrasound is another expensive technology that can be considered when large numbers of patients have similar spinal or other problems (due to all of them working in the same kind of career) and thereby save patients travelling from X-ray office, to ultrasound office, to the clinic, just to be able to begin treatment. Not a lot of fun when you’re one of the walking wounded!
If you want to go into business for yourself, consider asking these 5 questions.
You need to get results
Customers will only come back to use your product or service again if they see real value in it. Do you meet their needs and exceed their expectations? In the health profession, are you treating health problems in an effective and efficient way?
For doctors, physiotherapists and chiropractors, patients only come back if they feel they are being helped.
There are many stories about remarkable health outcomes being achieved by successful entrepreneurship. Entrepreneurs who have combined their business acumen with their ‘carer calling’. While there still doesn’t appear to be an Elon Musk in the healthcare field. (Although his entrepreneurial contributions to clean energy, space exploration and transport can’t be overlooked). There is a groundswell of smaller players looking to make their contributions.
Take for example the recent Innovation Challenge awards: pitting budding entrepreneurs against each other to come up with new ideas to make a difference our health. New ideas included a smartphone app to diagnose skin cancer and an app allowing doctors to spend less time on pager alerts and more time with patient care.
These are all great examples of how business entrepreneurship combine with the health profession to provide real value and change.
Healthcare and Corporations?
Such corporate tie-ups will work wonders for both corporate employees and for the health clinics that service them.
Practitioners should hope for more public speaking engagements to showcase the many benefits of the healthcare profession. Also, host seminars and workshops for corporations to demonstrate how healthcare can improve employee health, leading to a workforce with higher productivity. Read this tips on how you too can be super successful this year!
It seems that Dr. Rosemarie Jabbour and her New World Chiro clinic are poised to launch chiropractic care into the Australian stratosphere. That’s a noble and admirable mission!
As this case study has shown, business entrepreneurship can successfully combine with the health profession in a way that helps people. It will not help people but also still be making money.