What is a design?
How does a designer think? It can be defined as an artist’s representation or impression. Have you ever noticed the beautiful clothing pattern, nicely carved furniture, road signs, a sports car, or a painting? These are all a result of design. Hence, it would not be wrong to say that design is everywhere. This is also the reason, most of us tend to overlook.
The innate ability to understand and exploit the incredible capacities of special tools is one of the major defining characteristics of humans. These tools are design objects. It is very useful to think like a designer. This is possible when you learn to observe the world from a design perspective. It ensures an indispensable way to understand design world.
Although thinking like a designer is not tough, you need a change in focus. These days, people are naturally underwired as designers to one degree or another. They are designing their living spaces, clothes and look for themselves, selves and relationships.
There are certain key elements of the designer thought process. It is important to remember that designers aren’t artists. A design serves a very crucial purpose on utility and function. It works as the modernist principle – ‘form follows function’. The philosophy was developed by architect Louis Sullivan. It elucidates the fact that the shape of an object or building or object must be based on its intended function and purpose. This philosophy came as a response to a period when beautification, embellishment, and artful design were common.
When it comes to thinking like a designer as opposed to an artist, you need to question the function and purpose of whatever you make as a priority over exploring a concept or visual approach. Although aesthetics do matter, they’re only as important as utilizing in a design.
So what should a designer question? Here are some of the questions a designer may ask:
– Will it solve the problem?
– Would this be the best or most elegant solution for an issue?
– Will this serve a purpose?
– Would this really help us?
Problem-solving will get simpler with thinking practically based on ideas of functionality and usefulness. It also reduces complexity. Any design approached in this way will most likely have clarity and simplicity.
Designers to follow rules of form and function. They also break rules too. An efficient and creative designer knows how to creatively mix elements up. Hence, they do these various ways than one. Designers mix up colour, typography, shapes, patterns, and pictures to create interesting and effective compositions. They jumble up varied elements and material from different cultures and periods of time for creating visual stories with more depth and richness. Additionally, they tend to mix their own capacities and proficiency to come up with innovative solutions that blend technical, artistic and ethnic ideas.
Fundamentally, designers learn to be proficient at observing contrasts and oppositions and then working with those contradictions to produce harmony. Contemporary designers who work with internet and mobile possess a detailed technical understanding. They handle the knowledge using their creative side. The present day world has a vast pictorial culture that graphic designers absorb to construe in fresh, nuanced and communicative ways.
When it comes to thinking like a designer, it is crucial to learn how to rearrange and assimilate very diverse elements into a systematized whole. This will make the design process a game of balance and juxtaposition.
Listed below are some rules designers use to go about achieving balance and juxtaposition in their work:
Prudent Use of Space
Designers mix complementary elements via making intelligent use of space. In case, you have two elements in a specific design with drastically different visual styles, you may use the space to allow them to cohabit within a configuration. Space is certainly an amazingly great way to reduce visual clutter in a design.
Designers use space to introduce elements and bring them closer together. They do this either due to the elements being cohesive stylistically or it makes sense to group them in a design. You can use space in a fashion to relate content that gets used a lot in editorial and invitation design. For instance, you may place the date and time very close together with an invitation. This will make sense to information modules when located in the same area of the design arrangement.
Alignment can be used for creating steadiness within a design. It also helps grouping elements in close proximity. This is a simple element that designers take care of. Alignment makes use of the grid and can easily be explored via grid-based design. The grid makes for a crucial element in organizing the design layout in a fashion to make it easier to understand and read.
A design comprises of tiers of elements of lesser or greater reputation. Hierarchy design is all about allowing the more vital elements, and info, in a design more noticeable. Designers use a huge variety of methods to create a visual hierarchy. The key ingredients for establishing hierarchy include:
– Space and alignment stated earlier
Listed below are some examples of visual hierarchy:
– The name of the event may be scaled in an invitation design may be scaled large to draw attention to it.
– UI kit color can be used for drawing attention to important buttons within the interface.
– A focal point in a poster design may be created with the help of shapes.
– The display font can be attractive, curvy, colourful, bold and large in the title of an article in a magazine design.
Prior to starting a project, designers working for a website design company often think about what is being expressed. Thereafter, they organize the design with a clear visual hierarchy. A design is easier to parse by creating a visible hierarchy. It also helps to make a design easier to understand and allows clear visual communication.
Designers are creative individuals. However, they are in love with the world. Hence, designers follow some specific rules and employ a wide range of techniques to create work that possesses utility, balance and beauty. These creative individuals are widely known for their awareness of the following:
– Much more
Those aspiring to be a designer should develop this kind of design awareness. This will make of design can definitely make the world more interesting. But, perhaps, one of the most beneficial elements related to thinking like a designer is developing a deep appreciation of everything that is designed around us, and also in certain ways, made for us.