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3 Ways Digital Marketing Can Help Small Business in Scoring Success

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The wave of self-venturing in the business arena is on a rise today. Many a time it happens that the business owner has great product offerings but no one seems to be interested. The lack of interest in the business on the overall is something that can send shivers down the spine of a business owner with only the thought of it.

Since people now prefer to do things online, therefore businesses also offer their products online through websites. It, however, lacks interest in an online business means that your website is pulling fewer audience towards it and that it needs to be taken care of.

The digital world is a crowded space. Where every business tries to get to the top of their respective operating industries. Digital marketing has gotten to the place of primary importance today, more than ever. Here are some tips on how to put your business ahead of your competition by using digital marketing company for small businesses.

Social media

Brand awareness is best achieved through active social media profiles that are constantly updated by posting relevant and interesting content. Content that goes to your social profiles should be appealing and fun that attracts your target audience. An attracted audience is more likely to get engaged with your content.

Engagement on social media comes in multiple forms. Comments, like, shares and new leads along with word of mouth publicity are some forms of social engagements that come to you as you embark on the social awareness journey, effectively.

Social engagement increases your reach and in turn brand awareness. You are advised to, therefore, ask relevant questions from your target audience to engage them. More importantly, make sure all the content you post is of direct interest for them. social media is one of the most effective engagement building digital tool for small and medium businesses around the globe.

If you struggle for a time when posting on social media, use scheduling software such as Hootsuite or Sprout Social. They allow you to schedule your content in advance. Therefore, leaving you free to respond to brand mentions and customer queries as soon as they arise. Another tip if you’re stuck for time and struggle to create original content every single day, is to start to curate content.

This is the act of gathering content that is already available on the internet and re-posting it to your audience. Not only does this allow you to carefully select the information your audience sees. It also presents your audience with a wide variety of topics, which as a result, portrays you as a knowledgeable industry thought leader.

Another tip if you’re stuck for time and struggle to create original content every single day, is to start to curate content. This is the act of gathering content that is already available on the internet and re-posting it to your audience.

Not only does this allow you to carefully select the information your audience sees. It also presents your audience with a wide variety of topics, which as a result, portrays you as a knowledgeable industry thought leader.

As well as brand awareness, social media is also brilliant for establishing customer relationships. By engaging in online customer service on social media, customers can have their problems dealt with quickly and efficiently.

Furthermore, customers that have had a good experience with your business can leave reviews, which are vital to businesses. Over 70% of people will make a purchase based entirely on a social media recommendation. Positive reviews will encourage others to visit your business.

SEO

Your website may be amazing, but without SEO nobody will be able to find it. The act of search engine optimization helps your website rank higher on search engine results page. The higher you rank, the more people are likely to find your site and visit it. There are two sides to SEO, on-page and off-site. On-page SEO is the aspects of the website you can improve to help search engines understand what the page is about.

These include the title, H2 heading, URL and keywords. Keywords need to be researched, and a variety of long tail and short tail keywords need to be implemented on every blog post or page on the site in order to try rank for them.

These include the title, H2 heading, URL and keywords. Keywords need to be researched, and a variety of long tail and short tail keywords need to be implemented on every blog post or page on the site in order to try rank for them.

Off-site SEO includes tasks such as directory submission. By submitting your website to high-quality directories, your website will rank higher for local searches. The purpose of creating listings is to increase your chances of being found online by potential customers.

Many local business indexes share data with each other. It means the more places you are listed and the more visible you are. The more the indexes trust your business data, meaning you will rank higher in local searches.

Content Marketing

Content is anything that is put out by your business that communicates a message to your audience. The act of “content marketing” is the use of any of the content put out to help meet a marketing goal. It can help acquire new customers, retain existing ones and help raise brand awareness.

Creating content gives your audience things to talk about. By creating and publishing intriguing content, your audience is likely to share it either online or in person, recommending your company in the process. Any content which has been published should be directly relevant to your target audience.

Relevant, informative content will help to build trust between your business and your audience. You can become a leading figure in your industry on certain topics if you post about them regularly. Great content will bring an influx of visitors to your site, and if you post consistently, traffic to your website will stay high.

Google needs content. If content didn’t exist, there would be nothing for Google to crawl, and nothing to optimize for search engines. Content that is keyword rich and optimized for SEO allows search engines to easily crawl it. It also decides where that content should rank on search engine results pages.

These three types of digital marketing listed are by no means all of them. Others include email marketing, paid advertising on social media, PPC campaigns, Apps and Videos. Each small business is different, so what works for one company, may not work for yours.

If you’re looking to learn more about digital marketing for small businesses, we recommend looking at this Moz guide on which digital marketing options best fit your business.

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Amazing Tips for Overcoming Fear of Starting a Business Venture

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Is it the right time for me to start a business venture? What if my company fails? I do not have enough experience to start my own business venture? Should I wear my tedious work at the office to go to the unknown? Well, these are some of the concerns that prevent many people from starting their own business venture. Indeed, many will have the right plan, but taking the first step is always the hardest.

These are some fantastic tips to overcome the fear of starting a business venture.

Failure is a part of the business venture

Asking why they should start their business, although they set up a business plan five years ago, the majority of people will say they are afraid to fail. If I fail, how can I maintain my family? Will not I get into a much worse financial position? It is true that most companies fail in their first three years. However, it is also true that even the most successful businesses did not fail once, not twice but many times before they even broke.

 

There is no perfect plan

I’m waiting for the complete plan before taking my business trip. My plan still has a few grey areas and will not work. The truth is that there is no perfect plan. Unfortunately, many people spend a lot of time on the same idea or postponing. Business is a journey and no destination. And the only way to be successful in learning the mistakes. The sooner a person accepts that there is no perfect plan or perfect timing, the easier it is to start a business.

 

Search for a mentor

Just like a child starts to crawl before he walks, business is the same. It did not matter how competent and informed you are, starting a business comes with its challenges. One of the most common concerns is lack of confidence or proper guidance. Such problems can be overcome by looking for a business mentor. A good mentor will have hands-on experience with a similar type of company. He will guide you and minimize errors.

 

CONCLUSION

As long as we remember, starting a venture has always been a big challenge. The main reason for not going into business is still due to failure. This probably explains why two-thirds of Americans are employed. The above tips for overcoming the fear of starting a business venture will be useful to any ambitious entrepreneur. The winning formula does not reflect on how to do it but do.

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Reasons You Must Not Use Your Personal Email for Business

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Personal email accounts are accessible almost everywhere. They are types of mail you use to receive messages from friends and family members. Most personal email services have web-based mailboxes, where you can read, write and edit emails from any computer. Though there are some email accounts that can only be opened at work, such is described as a business account. As an adult, you need characters and skills to keep up career.

Do you wonder how many employees use their personal email accounts for business purposes? Who uses your email for personal reasons?

Business and personal emails are two different things. Every entrepreneur or business persons must have both personal and business email addresses. These two email addresses must be separated and used for different reasons. Though there are some jobs that don’t require you to differentiate the two email addresses. However, there are some which you must have different emails, such as Sales representative, Accounting related job, medical health, freelancer, Marketing officer, Administrator, Credit Analyst, Agriculture Inspector, small business, combining entrepreneurship with health profession, engineer and many more.

The capabilities of each email address depending on the type of personal email account you choose to use and the type of account you have. The call to have two different accounts also mean there are different functions for each.

See these 3 good reasons why you should not use personal email for businesses.

It is not professional

Professionalism does not require informal activities. The communication through your email about your personal life is not professional. Therefore, it will be wrong to use a personal mail for an activity that requires a business email address.

Also, it would be abnormal to use your business email address to chat up your friends or family members. You should also know what to use these different emails for. Many officials likely to reject your mail is not sent with an appropriate email address.

If you are an employer or external translator, your personal business email may have been subject to an impairment. This can increase the risk of inappropriate communication and lost email. Also, if you are sending messages to other companies, business experts or customers, it will be wrong to use your personal email address.

Moreover, sending important information with your personal email does not look professional. Communicating with a potential customer using your personal email address as your primary email address does not look impressive.

 

Reduce privacy

Privacy is one of the things professionalism value. Personal communication using business email address is risky. You need to be careful how you use your email address when you are at the office. Many employees are not cautious of this situation. Men often use personal email for business communication, log in to their accounts and send emails regarding their work.

 

It is a security risk

It is crystal clear that many people use their personal email more often to communicate at work. However, it is risky for business security. The fact is that the files transferred might be vulnerable to viruses and other malicious activities as mails go in and out.

The use of personal emails for work is a risk that that can even cost your job. However, before you send any sensitive information, you must take operational safety into account and bear in mind that you have signed any document that prevents you from sharing important information. Security risk would make an employee to be responsible for the leak or lost information.

 

CONCLUSION

If these reasons stated above are not enough to stop using personal email for businesses, consider combining work and private life. We believe every individual needs safety tips for your career. Though we would advise you to have both personal and business email address for their different purposes.

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Why Most States in Nigeria Cannot Pay Workers Salaries – Dr. Joe Abah

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 This morning, I want to talk about why I think some states don’t pay workers salaries. As always, my intention is to explain, not to justify. It is immoral and wrong not to pay ANYBODY that has done agreed work, both in public and private life: civil servants or domestic staff.

Many states are public service states. In some, the main economic activities in the state revolve around the public service. The only good jobs available are public service jobs. Public servants are the elite. Everybody’s ambition is to join the public service. It’s prestigious.

The public servants are, if you like, the representatives of those in the rural areas. They are the educated elite who tell others what to do, even what to think. The salary of each public servant supports 30 dependents. They know how to write petitions. You don’t mess with them.

Because each salary supports 30 people, having high salary costs as a percentage of the budget is not seen by the people as a big deal in the states. It is seen as a means of direct distribution. So, a governor MUST recruit, pay and do infrastructure. Borrow, if necessary!

In some cases, personnel costs consume as much as 90% of state resources, even though the public service of that state is much less than 5% of the population. If you sack people, you’ll lose elections. It’s that simple. You may be forgiven if you sack AND REPLACE, like el Rufai.

So, you have less than 10% of resources available to spend on infrastructure, healthcare, education, security, youth, etc. As a governor, you know that if you don’t build roads, you’ll lose elections. If you don’t build gigantic structures in bricks and mortar, you lose elections

Now, assume that you defeated the incumbent governor to become governor. A month before he hands over, he will recruit an additional

10,000 people and dump them on you. They’ll report for work IMMEDIATELY! When you are sworn in, to sack them is a problem. To pay them is war.

At a point, Ekiti State which has about the smallest allocation from the Federation Account had the largest civil service in the country: 60,000 people. Even the Federal Civil Service is only 82,000 …and some people say it is bloated. You take over as a governor, in shock!

Now, the public service in the states is TOTALLY politicised. EVERYBODY ACTIVELY belongs to the ruling party. The main preoccupation of the civil service is party politics. Any contestations are within the same party. The only exception I’ve seen is Ekiti: about 50% APC; 50% PDP

Remember I said if you don’t do roads and build white elephant projects, you’ll lose. The same civil servants will tell the whole world that you are not doing anything, so you are not sure of their loyalty. There is no money. People that invested in your election are waiting…

So, to get anything done, you have no choice than to borrow. If you ask your Ministry of Works or Education to give you a quote for re-roofing a school, they’ll quote N50 million. You know you can do it for N5 million. You ignore the Ministries and do it yourself directly.

Because each successive governor has ignored them, they haven’t done any work in years and years. Any capacity they came to the Service with is now COMPLETELY lost. Indeed, you’ll need some convincing that some even have degrees. Many have fake degrees but that’s for another day. So now, as a governor, you are asking yourself why you should be spending 90% of State resources on this “useless, unproductive” 2%. You find it totally maddening. Also, you can’t raise taxes either. You can’t make enough money to be politically independent of your political sponsors.

Because capacity is so low and the cost of going through the public service is so high, you bring in your own staff and just award contracts from government house. You decide to throw a big party for your wife. The civil service prepares its dossier for EFCC when the time comes.

workers salaries

The choices before you are stark:

  1. Do the right thing, sack some and risk your political future
  2. Continue to pay them, do no projects and lose re-election
  3. Borrow massively to do projects and leave the Federal allocation to them
  4. Raise IGR, annoy market traders and lose.

Many governors will choose Option 3 and borrow massively. The problem comes when you’ve borrowed so much that you can no longer service the debt. You can’t afford to default on your loans. FGN guarantees international ones and will deduct at source. Also, local debtors don’t give time.

All of a sudden, you realise you can’t pay workers salaries. You promise them you’ll pay. Don’t forget that 30 people depend on EACH salary. The heat is so much that you start looking to borrow more. If you get “bailout funds”, you either want to do projects or pay other debts.

Since the public service has captured 90%, if you don’t do projects, you don’t make any money for yourself in kickbacks. So you build schools nobody needs, a state university or even an airport with the bailout funds. You continue to owe, and that’s how the cookie crumbles. End!

Join the trend of workers salaries here https://twitter.com/DrJoeAbah/status/962235146933071872

 

Follow Dr Joe Abah on

Linkedin: https://www.linkedin.com/in/DrJoeAbah/

Twitter https://twitter.com/DrJoeAbah

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Cultivated Workplace: 4 Tips for Keeping a Clean Office

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Collectively working together in a small space is a great way to build friendships and collaborate on projects. However, that can only be accomplished if it is a pleasant place to work. One of the key ways to a pleasant workplace is a clean office. Because of all the time employees spend in the office, it should be treated just short of being a second home when it comes to cleanliness.

Here are the four of the best ways to keeping a clean office.

Point out Benefits of Clean Workplace

There are several hidden benefits of clean workplaces that most office workers may not know.Coming into contact with this bacteria every day is going to lead to illnesses, and effect not only productivity but morale. Once everyone in the office knows the benefits of a clean office, then they will work much harder to keep it clean than ever before.  A clean office will instantly boost morale and productivity of every worker. It will also help improve the health of everyone in the office. Bacteria loves to live in dirty confined spaces.

Create a Cleaning Schedule

It can be hard to get office workers to focus on cleaning when they are so focused on their job duties, so cleaning must be scheduled into their regular workday. The best way to do this is by dedicating at least one day a month to just cleaning the office. You may also want to make every employee responsible for cleaning one small area of the office throughout the week.

Stock the Office with Cleaning Supplies

It is simply impossible to keep an office clean if it is not stocked with the right cleaning supplies, like those offered by Mailander. This allows anyone to grab the right supplies any time there is a problem. Seeing the cleaning supplies every day will also remind everyone that they need to keep the office tidy. There is no excuse for having a big mess when there is a fully stocked supply closest.

Point out the Problems

If the office is going to stay clean over a long period of time, then there needs to be a way to report any problems. Put up a bulletin board that allows employees to complain about dirty areas of the office. This will create more awareness for the problem while also making everyone more responsible for their cleanliness.

Nobody wants to come into a dirty office every day. This makes it vitally important for every successful business to maintain a clean workplace. Implementing these four tips will instantly solve any of the cleaning issues in your office.

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Career Tips: 4 Ways Working Adults Can Update Their Skill Set

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You love your career but sometimes wish you were more knowledgeable and adept at your everyday tasks. You want to improve and progress in your company, possibly to a management or executive level, but don’t quite know where to begin. Furthering your education and your day-to-day skills can be accomplished by:

 

Taking Night and Weekend Classes

One of the best methods in which to improve oneself is to begin taking classes to keep up with others in your particular field. If you have been out of college for quite some time, be aware that much has changed in many job areas.

Choose the classes that will help you in your current career the most. You can also choose those classes which will prepare you for the next step up from where you are. You may say you cannot afford to go back to school right now. However, the truth of the matter is, you cannot afford not to.

 

Taking Online Courses

An excellent option for those with little time, with no reliable transportation, or with small children at home is online coursework. Courses in accounting, nursing, business management, and much, much more await the online student. Never before has the internet opened up so many possibilities for furthering an ambitious person in the work world.

For example, if you are a software engineer or web developer, it may assist you greatly if you took a course in coding languages, specifically Angular JS. This will help you create new and exciting applications in HTML. If you work in either of these careers and don’t know what these are. It is all the more evident that you need to take the online classes available. It is also important to learn more about these web applications.

 

Seeking a Mentor

Is there a person in your company whom you really admire? Is there an individual whose work ethic and decision-making skills are stellar? If there is someone whom you’d really like to learn from, approach that person about a mentoring arrangement.

A mentor is an individual who guides you toward those skills that you really need in the career that you are pursuing. They work either in the same career that you do or something similar. They also advise you and introduce you to the right people. This type of person is not afraid of sharing his success secrets with another individual who admires his capabilities.

If you cannot find a mentor, choose a famous person who has made it big in the field that you are working in. Read their biographies, outline their career steps, and learn from their mistakes.

 

Attending Seminars and Networking Events

If you really and truly do not have the time to attend regular classes. There are many evening and weekend seminars that you can attend to update yourself on various aspects of your job. Here you will meet others with like-minded goals and objectives.

And sometimes it is not what you know but who you know. Meeting the right person at exactly the right time can further your career more than any course of study. It is important to meet and greet individuals at networking events as they can be of huge assistance to you. They can be knowledgeable of openings that you might be interested in, training that is available or even is willing to show you the ropes in a career that you may be curious about.

 

CONCLUSION

If an individual really desires to stay abreast of trends and changes in his industry as well as increasing his skill sets, he will find a way to do it. If he doesn’t have time to engage in some of the preceding suggestions, it is important that he makes the time. This is what will help him become productive and successful in his chosen career.

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