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The wave of self-venturing in the business arena is on a rise today. Many a time it happens that the business owner has great product offerings but no one seems to be interested. The lack of interest in the business on the overall is something that can send shivers down the spine of a business owner with only the thought of it.

Since people now prefer to do things online, therefore businesses also offer their products online through websites. It, however, lacks interest in an online business means that your website is pulling fewer audience towards it and that it needs to be taken care of.

The digital world is a crowded space. Where every business tries to get to the top of their respective operating industries. Digital marketing has gotten to the place of primary importance today, more than ever. Here are some tips on how to put your business ahead of your competition by using digital marketing company for small businesses.

Social media

Brand awareness is best achieved through active social media profiles that are constantly updated by posting relevant and interesting content. Content that goes to your social profiles should be appealing and fun that attracts your target audience. An attracted audience is more likely to get engaged with your content.

Engagement on social media comes in multiple forms. Comments, like, shares and new leads along with word of mouth publicity are some forms of social engagements that come to you as you embark on the social awareness journey, effectively.

Social engagement increases your reach and in turn brand awareness. You are advised to, therefore, ask relevant questions from your target audience to engage them. More importantly, make sure all the content you post is of direct interest for them. social media is one of the most effective engagement building digital tool for small and medium businesses around the globe.

If you struggle for a time when posting on social media, use scheduling software such as Hootsuite or Sprout Social. They allow you to schedule your content in advance. Therefore, leaving you free to respond to brand mentions and customer queries as soon as they arise. Another tip if you’re stuck for time and struggle to create original content every single day, is to start to curate content.

This is the act of gathering content that is already available on the internet and re-posting it to your audience. Not only does this allow you to carefully select the information your audience sees. It also presents your audience with a wide variety of topics, which as a result, portrays you as a knowledgeable industry thought leader.

Another tip if you’re stuck for time and struggle to create original content every single day, is to start to curate content. This is the act of gathering content that is already available on the internet and re-posting it to your audience.

Not only does this allow you to carefully select the information your audience sees. It also presents your audience with a wide variety of topics, which as a result, portrays you as a knowledgeable industry thought leader.

As well as brand awareness, social media is also brilliant for establishing customer relationships. By engaging in online customer service on social media, customers can have their problems dealt with quickly and efficiently.

Furthermore, customers that have had a good experience with your business can leave reviews, which are vital to businesses. Over 70% of people will make a purchase based entirely on a social media recommendation. Positive reviews will encourage others to visit your business.


Your website may be amazing, but without SEO nobody will be able to find it. The act of search engine optimization helps your website rank higher on search engine results page. The higher you rank, the more people are likely to find your site and visit it. There are two sides to SEO, on-page and off-site. On-page SEO is the aspects of the website you can improve to help search engines understand what the page is about.

These include the title, H2 heading, URL and keywords. Keywords need to be researched, and a variety of long tail and short tail keywords need to be implemented on every blog post or page on the site in order to try rank for them.

These include the title, H2 heading, URL and keywords. Keywords need to be researched, and a variety of long tail and short tail keywords need to be implemented on every blog post or page on the site in order to try rank for them.

Off-site SEO includes tasks such as directory submission. By submitting your website to high-quality directories, your website will rank higher for local searches. The purpose of creating listings is to increase your chances of being found online by potential customers.

Many local business indexes share data with each other. It means the more places you are listed and the more visible you are. The more the indexes trust your business data, meaning you will rank higher in local searches.

Content Marketing

Content is anything that is put out by your business that communicates a message to your audience. The act of “content marketing” is the use of any of the content put out to help meet a marketing goal. It can help acquire new customers, retain existing ones and help raise brand awareness.

Creating content gives your audience things to talk about. By creating and publishing intriguing content, your audience is likely to share it either online or in person, recommending your company in the process. Any content which has been published should be directly relevant to your target audience.

Relevant, informative content will help to build trust between your business and your audience. You can become a leading figure in your industry on certain topics if you post about them regularly. Great content will bring an influx of visitors to your site, and if you post consistently, traffic to your website will stay high.

Google needs content. If content didn’t exist, there would be nothing for Google to crawl, and nothing to optimize for search engines. Content that is keyword rich and optimized for SEO allows search engines to easily crawl it. It also decides where that content should rank on search engine results pages.

These three types of digital marketing listed are by no means all of them. Others include email marketing, paid advertising on social media, PPC campaigns, Apps and Videos. Each small business is different, so what works for one company, may not work for yours.

If you’re looking to learn more about digital marketing for small businesses, we recommend looking at this Moz guide on which digital marketing options best fit your business.

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Love Working Alone? 4 Great Careers for Introverted Personalities



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Career opportunities for introverted personalities will be discussed extensively in this post. For self-proclaimed introverts, the thought of spending eight hours a day interacting with other people can be quite daunting. Sadly, hiding away from the outside world is not always a viable (or healthy) option. Also, chances are, you’ve been asked this tried-and-true question before: “Do you prefer working in teams or on your own?”

If you always seem to choose the latter, here are a few jobs that may be right up your alley.

Cruise Along as a Truck Driver

If the open road is calling your name, becoming a truck driver may be the perfect occupation for you. Truck drivers spend multiple hours a day in total solitude. Only having to interact with the gas station attendants throughout their journeys. As a bonus, this profession pays well, and it’s easy to get started. No matter what your level of experience, a truck driver training program. Like Makene’s Driving School, can get you started on the right foot. They offer lessons taught by professional instructors who have the patience and knowledge to help you get to where you want to be.

Free Yourself as a Freelancer

For those born with the entrepreneurial genes, becoming your own boss has never been more appealing. With tons of work-from-home resources available, there’s no reason why you can’t stay in your pajamas while earning a paycheck. No matter what you’re good at, stick the title of “freelance” before it, and you’ve opened the door to a whole world of opportunity. Whether it’s accounting, graphic design, writing, or IT support, the demand is definitely there. When your passion and your profession align, it won’t be long before you’re making the big bucks as introverted personalities.

Cuddle up as a Pet-Sitter

People may not be your thing, but maybe you’re a bonafide animal whisperer, even if you don’t know it yet. If you love being surrounded by four-legged critters, try your hand in the pet services industry. However, there’s a huge market for pet-sitters, dog-walkers, and mobile or in-home groomers in any city. These jobs require very little human interaction, most of which can be done via text or email. Also, introverted personalities often feel most comfortable around animals, so this could be a great option for you.

Crunch Numbers as a Data Analyst

Those who are mathematically minded may feel more content surrounded by spreadsheets. Data analysis is a profession that’s always in high demand, and it tends to pay well, too. As the number cruncher, most of your time will be spent looking at figures and writing reports. The internal interaction with coworkers is limited, which can make the job less overwhelming. Also, by spending your day in a cubicle, you’ll have more control over who you need to interact with at work.

No matter your interests or experience, there’s an employer out there looking for you. All it takes is a little research and a lot of perseverance. In conclusion, being introverted personalities don’t stop to get your desired job.

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How to Write the Perfect Cover Letter for the Right Job?



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There are a number of contradicting opinions when it comes to writing cover letters. How much time should ideally be spent on writing one? Does the hiring personnel even bother reading them? Or is it just okay to simply send the resume to get the job done?

As stated above, the answer to all the above questions doesn’t come as a one-size-fits-all philosophy. Simply speaking, there are times when a cover letter may be required, while at other times your resume will be just enough.

On the other hand what a cover letter really does is to provide you with a competitive edge that may not come along with a resume. The cover letter will boost your writing potential and details not usually contained in the resume. It will showcase your passion and a clear indication that you have put considerable time and effort in applying for the job.

However, do note that a poorly written cover letter does more harm than good. Besides the grammatical discrepancies, using a standard cover letter for all the jobs. Even worse using without changing the name of the company is simply going to lead your application in the bin. The point is if you are inclined to include a cover letter in your job application, it better to complete the job in the best manner possible.

  1. Header

The extent of formality the header will represent will depend on the company you’ve applied for. If you’re applying in a formal company, it is vital to use a formal header to initiate the cover letter. Add the date, your address and the business’s address. However, if the place you’re applying it is not formal, then it’s not important to include your and company’s address, while the date could be added.

  1. Greeting

Writing “To Whom It May Concern” is acceptable. However, it’s always better to inquire the details of the applied company or hiring personnel beforehand. If you have conducted a thorough research but still not sure regarding the authenticity of the hiring manager’s name. Then, it makes sense to use a general greeting. But if you’re sure regarding the information found, then try to incorporate the name reasonably in order to catch the eye of the recruiter.

If the hiring personnel’s name is there, is it wise to greet them by their full name or by a courtesy title, for instance, Mr., Ms., Mrs., etc.? Just like the header element, this also depends on the formality element of the company. Consider applying in a corporate sector, here it is advised to use ‘Mr.’ rather than addressing on the full-name basis. On the other hand, if you have a comparatively new business or startup in mind operating with a more casual style, then go for the full name in the greeting.

  1. Paragraph 1: Introduction

The opening paragraph of the cover letter should contain around 1-3 sentences. State the reasons as to why you’re so tempted to apply for the position and what makes you the best fit. Remember, you should stay strictly to the point. Don’t stress on the regarding where you heard about the job and if there is an acquaintance of yours at the company.

Remember, the first paragraph isn’t the area where you will go on detailing the reasons proving yourself to be a great candidate. Rather, a sentence or two will state some vital reasons as setting the tone for the rest of the letter. What most applicants fail to understand is that some HR personnel are quite a keen observing ability. They’ll happily cross-check the content of the letter with your resume. So, it’s better to synch the content as neatly as possible.

  1. Paragraph 2: The Reason Stating You’re the Best Fit for the Job

This is the content where you’ll be selling yourself. This with the help of a couple of strong examples clearly explaining why the HR personnel should consider you as the best fit for the job. What job responsibilities did you cater in the last workplace that will give you the needed experience and edge?

What are the projects you worked on that could be beneficial for the new organization? How will your past experience help this company excel from several aspects? Try to stay as humble as you can in expressing yourself along with using the best possible words showcasing your worth. The second paragraph is the chance for the candidate to express his or her enthusiasm and passion for the job applied.

  1. Paragraph 3: How the Company is the Right Fit for You?

As much as it is important to consider a job that is the right fit for you. It is equally vital to see if the company is also the right one for you. Normally, a cover letter explains why you’re the right person for the company. Though what will you gain when it comes to getting hired? What applicants should importantly understand is that HR personnel want to know the reason why their place appeals them. Also, how hiring the applicant would work for a mutually created professional relationship?

In the third company, it is essential you explain how much serious you are to nurture your career by working in this company. What appeals and excites you about this workplace? How effectively your goals align with those of the company? For example, you might be willing to explain your environmental concerns are perfectly aligning with the company’s CSR and green initiatives.

  1. Effective Closing Paragraph

Don’t take the final closing sentences of the cover letter lightly, try to finish as strongly as possible. Stay strictly to the point about your interests and passion taking the new position without signing off too powerfully. It is important to tell them regarding your availability to talk about the position and offer by mentioning your contact information and email address.

The reason being the recruiter will here decide on whether to throw a follow-up on you or not. Given the information is provided in the cover letter. Last but not the least, insert a ‘Thanks’ for their time and consideration.

  1. Formal Sign-Off

Use a formal signing off such as “Best”, “All the Best”, “Sincerely”, followed by adding your complete name. The cover letter doesn’t call to sign with a pen.

Author Bio

Lara Hawkins is a professional career planning and development trainer for students and professionals worldwide. Besides her regular job, Lara is also operating an accomplished assignment writing company. She has a plethora of academic disciplines with expertise for students across the globe.

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Things to Consider When Choosing the Best Fishing Kayak of 2017




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Are you planning to make an investment into affordable fishing kayaks? Are you familiar with the factors to consider while buying the best fishing kayak of 2017? If you are a beginner, you are probably confused with the thing. We have got you some useful advice on selecting the most suitable fishing kayak based on your requirements and budget.

Storage pace for equipment

This you know for sure. Every angler is acquainted with the fact of having sufficient space for your equipment and daily utilities. There must be rod holders tank wells for several essential tools you might need while fishing and also hatches to secure some items.

Weight capacity

This is related to the maximum weight your kayak can hold on the water. It suggests that you must keep the maximum within the limit which includes both your weight and weight of the equipment on the kayak. If you are planning to purchase a kayak for group fishing, better go for the highest weight capacity keeping in mind your co-anglers and their body weight.

Comfort level

Fishing takes time as it is a daily activity and not just confined to hurried hours. You should have a kayak that offers great comfort to sit for hours at the stretch. Look for good seating comfort – padded seat to support your back and buttocks. Make sure there is enough room to fit your legs despite them being long.

Basically, there are two common types of kayaks – sit-in kayaks and sit-on-top kayaks. The sit-in kayak will keep your lower body hidden from the wind. In a sit-on-top kayak, you will find better comfort as there is more room and it is easy-to-handle for a beginner.

Performance of the kayak

When you plan to buy the best ocean fishing Kayak within $1000, the most important factor to look for is stability. Of course, you won’t want your kayak to tip over while you are on the fishing spree. The best ones are so stable that you can even stand on the kayak or sit at the corner without getting it tipped over.

Additionally when you are ready to invest beyond your budget, also look for better maneuverability and tracking features. When you are going towards tight fishing spots, ensure you can change directions easily. Good tracking feature helps maintain the right direction as the direction gets altered easily by the wind.


Comparing the types of watercrafts, kayaks are the most portable ones. All you need is to put them on the vehicle roof and take to the spot. You might face problems while dragging them in and out of the water. We would suggest you go for the lighter ones which are easy-to-move into waters.


As the price of your favourite kayak moves to a 4 digit number, it is not a trivial purchase anymore. When you invest a huge amount into something, you would definitely want it to last longer. You should go for fishing kayaks which can take the scorching sun whole day and fight the high rocks and rough waters with ease.

To ensure better durability, check the warranty period before making the purchase. Some of the anglers want newer models believing them to be better and long-lasting, however, this is not true in all cases. With kayaks released years ago, you have the benefit of having a look at the user reviews and owner reviews and finalize if it the best cheap fishing kayak for you.


We saved this for the last because it is not a crucial factor to consider. Nothing is more important than the performance, especially the appearance. You need to be safe on the kayak experiencing a smooth fishing on the waters with the modern features. Despite this fact, it is natural to care for the looks in an investment close to $1000. You can look for a kayak impressive and attractive in looks. There is a range of colors available with some good models in the market.

Do consider these factors when buying from the list of best cheap fishing Kayak. We guarantee you will have a great fishing experience.


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5 Do’s and Don’ts When Throwing an Office Holiday Party



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Chances are you’ll be attending or organizing a holiday party in your workplace this year. If done right, these events improve relationships with your coworkers at the workplace and give employees a sense of pride and community.

Making for an all-around more comfortable work environment for the remainder of the year. In order to make sure your company reaps the many benefits office holiday parties have to offer, we’ve broken down five do’s and don’ts for the occasion.


Choose a Venue to Remember

You want your cohorts to not only bond over the holiday spirit but over a shared positive experience. The more unique and breathtaking your venue, the more valued your employees will feel and the more likely they’ll be to look back on the event with fondness.

Hosting your holiday party on a yacht venue like Seafair will be the just the thing to leave your team in shock and awe. Because there isn’t anything quite as exciting as pulling up to an address to realize it’s actually a dock, and surprise – a 228 ft. a luxury mega yacht is going to whisk you away for the evening.

Chances are, the bulk of your employees haven’t had a high end yacht all to themselves for the night. When you choose a yacht venue like Seafair, you’re choosing to give your company a once in a lifetime experience on a yacht that is truly unparalleled in class, prestige, and design.


Host it in the Conference Room

Celebrating the holidays with your officemates should be an opportunity for group bonding and better team building. We all know it’s difficult to really get to know your co-workers as more than their titles or proximity to your desk when you only ever see them in the office.

Changing up the setting will help you see new sides of your desk mates and show employees that they’re worth the effort of scouting a venue – because office parties are meant to be treats after all, and how special are they really if they’re in a conference room with streamers?

Relegating your holiday festivities to the office conference room is more likely to be seen as a distraction than a reward. With your desks and to-do list merely feet away, it’ll be close to impossible to unplug and all the more likely that your employees will be there begrudgingly when they’d rather be tending to their workload.


Order Pizza

When it comes to food and drinks, you can achieve a lot by keeping it simple. But don’t make the mistake of going too simple by just ordering a couple of XL pizzas. Ordering a pizza can make it seem like the dining choices for the occasion were a cheap afterthought, and your cohorts will thank you for not cashing in on that 2 for 1 special.

While you don’t want to underachieve, you’ll want to avoid choosing an overly complicated menu as it will give you a lot of trouble. Also, it leads to more leftovers than you’ll know what do with and coworkers awkwardly whispering about the food while pushing it around their plates. Don’t opt for a table setting, either which could add to the count of awkward silences.


Have a Delicious and Accessible Menu

Make sure the food is accessible by setting up a buffet style dining experience. By choosing a menu that isn’t overly complex, you increase your chances of everyone finding a bite they’ll enjoy.

While we suggest always having seating options available. Try to curate a menu that could be easily handheld to set the stage for mingling and conversation while your attendees dine. If you choose to host your event on a mega yacht venue like Seafair, the venue’s team will provide a one of a kind dining experience.

The yacht venue’s experienced Le Cordon Bleu-trained catering team will work with you to curate the perfect menu for your event that your employees will be sure to enjoy.


Make it Fun

This will really throw your colleagues for a loop. Since most employees have minimal expectations for the fun level of the holiday party, liven up your event with unexpected twists.

Make space for a dance floor and put together a danceable yet festive playlist to drown out any uncomfortable silences. Games, gift exchanges, and award ceremonies are a great way to break the ice while also recognizing the hard work team members put in throughout the year.

Fun holiday photo opportunities are another great way to get attendees involved. Therefore, ensure that everyone has something to remember the event by. If you opt for a yacht venue like Seafair for this season’s festivities, Seafair’s hospitality and audio-visual specialists will work tirelessly to make sure that every aspect of your holiday event goes off without a hitch.

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Cracking the Business School Study Code



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Cracking the Business School Study Code

The growing numbers of students who are taking some management courses are increasing because they are always high in demand. It is true given the growth rate of business school in Asia where students apply in millions to different management course to land good jobs for themselves. Currently, about 12.5 million students and professors are part of this growing business education market.

Going for Management:

RankBusiness School
1NUS Business School, National University of Singapore
2Postgraduate Institute of Management (PIM) – University of Sri Jayewardenepura
3INSEAD – Asia Campus
4Universiti Malaya – University of Malaya Graduate School of Business (UMGSB)
5HKUST Hong Kong University of Science and Technology Business School6University of Colombo7Nanyang Technological University (NTU) – Nanyang Business School8Indian School of Business Management and Administration (ISBM)
9University of Kelaniya – Faculty of Commerce and Management Studies
10Fudan University – School of Management

If it is your wish to pursue a management course, doing an MBA will open a sea of opportunities for you in major disciplines. Disciplines like HR, marketing, finance, IT and operations. If you don’t want to leave your current job and still want to pursue this degree without fixed hours for study. Then the best option is doing it online or part-time.

As it gives you your own time for studying and attending classes, study materials are available online that can help pass most courses in management studies. You can pursue a regular/full-time/part-time/distance or executive programs if you can’t opt for fixed hours. It is certain that you would not have a dearth of institutes offering these courses. Before you gain entry into a good college, you would have to sit for an entrance examination (GMAT) and prepare well.

The reputed institutes would conduct their tests in a strict system associated with the lesser famous universities. International students from countries where English is a non-native language would also need to take the TOEFL exam. Nevertheless, you can well understand that if you want to gain admission to a good college, you would have to prepare well.

Find The Best College To Study:

If you want to find out the best institutes to study, you can obviously refer to Financial Times ranking or the Forbes Ranking of B-Schools. However, at the same time, you would also have to prepare for the challenge. In India, some institutes conduct their examinations while others follow the procedure of admissions by CAT, MAT, GMAT etc. In addition to these exams, a candidate is also supposed to clear the Group Discussion (GD) and Personal Interview (PI) rounds too. The final merit list of admissions is prepared on the basis of the weighted average of all the three rounds of the selection process.

Just getting an admission into a reputed college isn’t going to be enough. The curriculum of a good B-School is quite demanding. To able to get a good job at the end would require you to excel not just in studies but also in your submissions (thesis, reports, presentations, dissertations). You’ll need to build a good profile and practice hard for the placement season on campus.

Currently, there’s just one portal that provides study material for an overall preparation of placements in B-Schools worldwide – Dongrila. Though it is a startup it has managed to garner sufficient student following in the Asian region.

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