In your business, understanding the characteristics, attitudes, and behaviors of your ideal customer is crucial for a successful marketing campaign. Marketing can be a large cost to any business, and if you are a startup or small business, then you know the importance of increasing sales with each dollar as much as possible.
Your ability to define and determine the very best customer to your service or product will determine your success in business. How could you find perfect customers for your goods?
Most entrepreneurs aren’t clear about their ideal client. Because of this, they waste a lot of money and time trying to sell their merchandise to individuals who aren’t real customers. If you don’t have a clear understanding of who your customers are, where they are, how they buy, and what their needs are, then you will never experience the kind of success you dream of.
3 Aspects To Consider When Defining Your Ideal Customer
Your target client has a particular age range. People at different ages and stages of life relate to generational standards, understand rhetoric and different terms.
Females and males are different. Sex triggers us to be separable. Understanding which gender service goals or your product is vital. Congruent or separate marketing campaigns ought to be employed if your firm caters to both genders.
3. Age & Ethnic Demographics
The age and ethnicity of your target audience can have a significant impact on how you communicate and market to your customers. These factors determine how individuals perceive a communication and interpret your message.
How Do You Research Your Ideal Customer?
Now that we know the type of information we should be looking for if we want to understand who our target audience is, we should look at how to go about researching. During market research, the research phase is one of the most critical stage. This is because you will be collecting data and making decisions that could have a significant impact (good or bad) on your business in the long run.
There are two kinds of research that you can perform a market analysis: primary research and secondary research.
Each of these approaches has their pros and cons, but together they can provide you with valuable insight into who your ideal customer is. Let’s take a look at the differences between primary and secondary research!
Using Primary Research To Understand Your Customers
Primary research is the kind of information you can use to influence your business’s activities. That sort of market research is the most information because it is frequently gathered through client interviews and processes. These are first-hand surveys that you can conduct over the phone or face to face.
This type of market research is the most valuable because you can get personal answers from your audience. However, primary research is also the hardest to scale, so you should consider using primary research sparingly unless you have the resources necessary to conduct customer interviews.
If you choose to utilize primary research methods, you need to make sure that you are asking the right questions and gather the best information possible. The following are examples of questions which can be addressed through research:
- Who are my customers and the way may I reach them?
- Which services and products do buyers need or want?
- What factors influence the purchasing decisions of my clients?
- Who are my competitors? What are their strengths and weaknesses?
- This information is also the most labor, while primary research is the sort of information points your company can utilize. It should be the backbone of your market research campaigns, although this means that the investigation data will often need significant amounts of time and resources.
Primary market research lets you take looks at particular, targeted demographics, so you’ve got precise control over your results. Make sure to tailor tools and the tools you’re using to answer a specific question because research can require a lot of resources and time to run.
Here are some ways that you can reach your customers and conduct primary research in a market analysis:
- Direct mail pieces (pricey, but useful depending upon your demographic.
- Personal phone calls with recent, current, and past customers.
- Online surveys (using tools Such as Survey Chimp or Type Form).
- Email questionnaires using MailChimp or alternative email sending programs.
- Interview your customers as you participate with them on a daily basis.
Secondary Research For Your Customer Analysis
Secondary research methods work great in conjunction with primary research methods because they are scalable and often inexpensive. You can leverage secondary research methods to understand large parts of your ideal customers, and this can provide aggregate data that you can use in your marketing strategy.
While not as insightful as primary, secondary research methods are a great solution if you want an overview of your customer base. Here are a few of the top secondary research methods that your business can use to identify your ideal clients:
- Case studies.
- Previous company sales records and tendencies.
- Promoting performance (Google Analytics, interpersonal media engagement, Google Trends, AdWords performance, etc..)
- Utilize tools like SEMrush and other applications to view trends and investigate your competition.
- Review various online sources to find out what your clients are saying about your products or similar alternatives.
While not as concentrated as primary research, secondary analysis is often less time consuming and a less expensive choice.
Even though secondary research is less targeted than primary research, it can yield helpful information and answer some queries which aren’t sensible to tackle through primary research (for instance, evaluating macroeconomic conditions) or problems that may make customers uncomfortable if asked directly (like for example questions on age and income levels).
Since you likely won’t be talking directly to your customers with secondary research methods, you need to ensure that your questions are fresh and concise. Here are a few tips to use in items within your secondary research methods for marketing analysis.
- Which are the present economic conditions that my organization is operating in? Exactly how are those conditions currently changing?
- What exactly are overarching trends impacting the industry and market my company operates in?
- What are my consumers’ preferences and how are they changing?
- Are there any significant technological changes in the marketplace your company can leverage?
- Which would be the demographic features of my clients or where do they reside?
- Populations, age groups, income levels, etc. of the customers.
- By examining indirect data points, you can find out what aspects you should focus on before applying research methods.
Applying Your Market Research To Understand Your Ideal Customers
Now that we have covered some of the methods your business can use to conduct market research, you can start to apply your findings to your business’ continued success.
Building out a few customer personas for various segments of your market is one of the most important facets of applied market research. All these frameworks will help guide you to perform everything out of pricing, messaging, and copywriting.
You can also apply your market study to assist prioritize your overall company marketing campaigns. Utilizing market research will help you prioritize each phase of your advertising so you can prioritize your articles creation.
Now you are ready to identify your ideal customer and grow your business today! Once you understand who your ideal audience is, you will be ready to spend your marketing budget more efficiently and make more sales! You can also do some research works on this advertising platform to know more about an ideal customer.
Chris is a Digital Media Strategy Consultant in Orlando, FL. He has over 13 years of experience helping businesses grow their bottom line and expand their company by focusing on SEO, freelance copywriting, and PPC management services.