Why a Fantastic logo is essential to your business success
Your logo is the face of your company you show the world and your clients. Thus they are amongst the most crucial elements to get right on your small business advertising. A well-designed logo should be the cornerstone of your overall marketing strategy.
Logos to fit Your budget
Do not use free online logo creators because you are telling your customers, your products and services are worth nothing.
Instead, have no logo. Just have a great business name and write it in the text, using 1 or 2 easy colours on items like business cards, invoices, business forms, and signs.
Remember that a wonderful company name does not cost a penny, just your investment time thinking, creativity, researching and talking to your clients.
Again dismiss the cheap logo creators and do not attempt to become a graphic artist yourself. Also, don’t go out and buy graphics software thinking you will suddenly turn into a gifted graphic artist and create a great logo.
Instead, utilize your vendors such as business card printers & sign makers in-house art departments. However do not use any amateur, non-professional business graphics or illustrations — just your company name in text.
Ask them to merely compose your company name in an attractive font with a pleasing, and simple, colour combination. Additional fees are generally under $50 and are sometimes less.
It is far better to have a simple logo of your organization name that you can upgrade later as your marketing budget allows, with a professionally done logo.
You will have less bad customer opinions to erase later with this low impact, and reduced cost, branding
I used the crowd and started a crowdsourced logo design competition at 99 logos and love the outcome. Check out my new logo and read about my experience of starting logos design competition at 99designs reviews
Crowdsourcing is the best deal in town because you receive thousands of the world’s best logo designers working for you for pennies. And you do not even need to pay until you love your new logo design. It is a risk-free way to create a symbol because there’s a 100 percent money back guarantee.
$1,000 + Logos
If you can afford to go ahead and upgrade to the high levels of Platinum packages at 99 designs. The elite top designers, rated tops by other satisfied customers, will work on your job and you will get many more logo idea submissions — over 60 concepts.
Additionally, you will get a portfolio of logo treatments like horizontal and vertically stacked versions of logo designs and logos with and without design components. Some packages include Brand Guides which detail colours, fonts and images that you ought to use throughout your marketing, both online and in print, to build your most powerful brand.
Why Logo Design Briefs are Critical
The best logos are created before the design even starts with a well written, and thought out logo design brief. This record tells the graphic designer precisely what message you want to visually communicate with your logo.
Before you start drafting your logo design short, bear in mind that you as a business person communicate differently than graphic artists do. Make sure you explain your thoughts in concrete visual terms your designer will understand and implement to your satisfaction.
The Look and Feel of Logo Design — Decoded
Has your graphic designer has asked you what “Look and Feel” you want, and you are stumped. No worries, here is an explanation for us company folk of that artsy term that is often used when logo designs.
In this means the actual visual representation of the logo design, which encircles the style. Luckily we don’t need to write out what type of style. We prefer. Instead, it is advisable to gather logos examples that appeal to you and to have the sort of look you want in your organization logo.
Professional website design sites, such as my favourite 99 logos, offer many sample images for you to select and including your design brief to inform the graphic artists to look you want. It is easy to simply click on the logos you like, and they’re included in your style portion of logo brief.
This is where the design communicates your company’s benefits and point of difference from your competitors. Are you more professional, friendly, more private or lower-priced?
All of these attributes can be communicated visually and well-designed logo. Experience graphic designers understand how to take the words that you submit in your logo design short and translate them into art that relates to your customers.
Think of the words that you used to explain your services and products and include those in your design brief. I like the slider tool for your brand style on 99 designs. There are seven options of which you can slide the button to indicate either lesser or greater quantity of those feelings such as:
Vintage — Modern
Mature — Youthful
Feminine — Masculine
Playful — Sophisticated
Cheap — Luxurious
Geometric — Organic
Abstract — Literal
TIP: If you are unsure about what any of these terms mean to a graphic designer, then look up the word on Google with the term LOGO additional, like this “abstract logo,” and click the IMAGES tab to assess logo samples.
Symbols and Pictures in Logos
Many logos contained symbols, illustrations, and pictures as part of their logo design. Not every logo needs to have an image to work. In fact, many of the most prosperous logos are stylized versions of the business’s name, such as FedEx and eBay.
The advantages of having a picture element symbol are that you can separate the business name of from the emblem and use them independently dependent on the usage. An example is the Apple logo, which began with both the firm name, Apple and the graphic illustration of an Apple and now has morphed into just the usage of the Apple symbol. Their outstanding branding and marketing techniques have enabled them to drop the business name and just use the emblem.
Some designers unite the business name into a form of a symbol, i.e., using the letters to form some image. In the hands of less talented artists, these logos can seem childish and be a detriment to your professional organization. However gifted designers can create some very interesting and persuasive logos using these techniques of the letterform.
Colors and Shades in Logo Design
Shade will play a vital role the effectiveness of your branding and logo design. Humans are hardwired to have emotional reactions to particular colours, and you would like to utilize them to your advantage. Customers often decide whether they like a product in 90 minutes or less, of which over 80% of that decision is based on colour alone.
Review feelings that you want to inspire in your buyers and choose colours accordingly such as these reported particularly effective:
Restaurants — Red for Attention and energy. Green for well being and health.
Banking — Blue for dependability. Red for Warmth. Yellow for Cheerfulness
Apparel and Accessories — Dark for sophistication. Red for passion. Orange for confidence.
Auto and Truck Manufacturers — Grey for quality. Red for masculinity. Blue for Reliability.
Home Improvement — Blue for relaxation. Orange for Excitement. Red for motivation.
Pharmaceuticals — Blue for cleanliness. Orange for optimism. Green for vitality.
Logo Selection Musts
When reviewing logo samples Make Sure to use follow these musts:
- Must stand alone and not lean on colour for strength. I suggest viewing logo finalists in black-and-white to make sure the layout is powerful. If you like it in black, you’ll love it in colour.
- Must be flexible in orientation and size for its highest usefulness. Your final logo will have to use in both very little, for imprinting on pencils, and very big for exterior building signs. Also, your logo will have to be workable in both horizontal and vertical orientations. Professional logo designers will submit both linear and stacked versions. Furthermore, strong logos can be used both with and without their company name and the design element alone.
Ways to Brand Your Business with Your Logo
As soon as you have a great logo, you will want to “put your best face forward.” To strongly brand your business, you might wish to have your logo front and centre for every customer interaction. Your objective is to have your company logo related to the advantages of your firm in the market. Here are just a few areas to use your logo effectively:
- business cards
- apparel and uniforms
- Business forms and checks
- Banners and signs
- stationery and mailing labels
- Packing boxes and tape
- shopping and tote bags
- promotional giveaways such as pens, mouse pads, and water bottles.
About the Author:
Marsha Kelly sold her first business for more than a million dollars. She has shared hard-won experiences as a successful serial entrepreneur on her Best4Businesses blog http://best4businesses.com. Marsha also regularly posts business tips, ideas, and suggestions as well as product reviews for business readers. As a serial entrepreneur who has done “time” in corporate America, Marsha has learned what products and services really work well in business today. You can learn from her experiences from shopping the internet for tools, supplies, and information to build your businesses and improve lives financially.