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There are a number of contradicting opinions when it comes to writing cover letters. How much time should ideally be spent on writing one? Does the hiring personnel even bother reading them? Or is it just okay to simply send the resume to get the job done?

As stated above, the answer to all the above questions doesn’t come as a one-size-fits-all philosophy. Simply speaking, there are times when a cover letter may be required, while at other times your resume will be just enough.

On the other hand what a cover letter really does is to provide you with a competitive edge that may not come along with a resume. The cover letter will boost your writing potential and details not usually contained in the resume. It will showcase your passion and a clear indication that you have put considerable time and effort in applying for the job.

However, do note that a poorly written cover letter does more harm than good. Besides the grammatical discrepancies, using a standard cover letter for all the jobs. Even worse using without changing the name of the company is simply going to lead your application in the bin. The point is if you are inclined to include a cover letter in your job application, it better to complete the job in the best manner possible.

  1. Header

The extent of formality the header will represent will depend on the company you’ve applied for. If you’re applying in a formal company, it is vital to use a formal header to initiate the cover letter. Add the date, your address and the business’s address. However, if the place you’re applying it is not formal, then it’s not important to include your and company’s address, while the date could be added.

  1. Greeting

Writing “To Whom It May Concern” is acceptable. However, it’s always better to inquire the details of the applied company or hiring personnel beforehand. If you have conducted a thorough research but still not sure regarding the authenticity of the hiring manager’s name. Then, it makes sense to use a general greeting. But if you’re sure regarding the information found, then try to incorporate the name reasonably in order to catch the eye of the recruiter.

If the hiring personnel’s name is there, is it wise to greet them by their full name or by a courtesy title, for instance, Mr., Ms., Mrs., etc.? Just like the header element, this also depends on the formality element of the company. Consider applying in a corporate sector, here it is advised to use ‘Mr.’ rather than addressing on the full-name basis. On the other hand, if you have a comparatively new business or startup in mind operating with a more casual style, then go for the full name in the greeting.

  1. Paragraph 1: Introduction

The opening paragraph of the cover letter should contain around 1-3 sentences. State the reasons as to why you’re so tempted to apply for the position and what makes you the best fit. Remember, you should stay strictly to the point. Don’t stress on the regarding where you heard about the job and if there is an acquaintance of yours at the company.

Remember, the first paragraph isn’t the area where you will go on detailing the reasons proving yourself to be a great candidate. Rather, a sentence or two will state some vital reasons as setting the tone for the rest of the letter. What most applicants fail to understand is that some HR personnel are quite a keen observing ability. They’ll happily cross-check the content of the letter with your resume. So, it’s better to synch the content as neatly as possible.

  1. Paragraph 2: The Reason Stating You’re the Best Fit for the Job

This is the content where you’ll be selling yourself. This with the help of a couple of strong examples clearly explaining why the HR personnel should consider you as the best fit for the job. What job responsibilities did you cater in the last workplace that will give you the needed experience and edge?

What are the projects you worked on that could be beneficial for the new organization? How will your past experience help this company excel from several aspects? Try to stay as humble as you can in expressing yourself along with using the best possible words showcasing your worth. The second paragraph is the chance for the candidate to express his or her enthusiasm and passion for the job applied.

  1. Paragraph 3: How the Company is the Right Fit for You?

As much as it is important to consider a job that is the right fit for you. It is equally vital to see if the company is also the right one for you. Normally, a cover letter explains why you’re the right person for the company. Though what will you gain when it comes to getting hired? What applicants should importantly understand is that HR personnel want to know the reason why their place appeals them. Also, how hiring the applicant would work for a mutually created professional relationship?

In the third company, it is essential you explain how much serious you are to nurture your career by working in this company. What appeals and excites you about this workplace? How effectively your goals align with those of the company? For example, you might be willing to explain your environmental concerns are perfectly aligning with the company’s CSR and green initiatives.

  1. Effective Closing Paragraph

Don’t take the final closing sentences of the cover letter lightly, try to finish as strongly as possible. Stay strictly to the point about your interests and passion taking the new position without signing off too powerfully. It is important to tell them regarding your availability to talk about the position and offer by mentioning your contact information and email address.

The reason being the recruiter will here decide on whether to throw a follow-up on you or not. Given the information is provided in the cover letter. Last but not the least, insert a ‘Thanks’ for their time and consideration.

  1. Formal Sign-Off

Use a formal signing off such as “Best”, “All the Best”, “Sincerely”, followed by adding your complete name. The cover letter doesn’t call to sign with a pen.

Author Bio

Lara Hawkins is a professional career planning and development trainer for students and professionals worldwide. Besides her regular job, Lara is also operating an accomplished assignment writing company. She has a plethora of academic disciplines with expertise for students across the globe.

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Saminu Abass Ola who is popularly called ‘Mr. Possible‘ is a young motivational and inspirational speaker and writer, who is also the brain behind this wonderful blog. He is also passionate about Social Marketing. He believes in the abilities of others and tends to bring out the hidden potentials in people’s lives through his motivational articles and words of inspiration.

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Fresh Out of College? Top 10 Resume Writing Hacks to Help You Land an Interview

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Millions of students graduate from universities each year. It is only right to assume that you will be all in the same pool of job haunting. Your resume serves as the first impression as this is the first document that the recruiter will look at before meeting you. With such a harsh and competitive atmosphere, how do you ensure that your resume lands on top of the piles of other resumes?

We will consider 10 key writing hacks which can put you on the first step of achieving your dream job.

 

  1. Put Emphasis on Your Achievements

You know your strengths and weaknesses, your most accomplished achievements and failures. When it comes to resume writing, focus only on your most excellent successes since college. In any position held, outline the accomplishments that you achieved in those areas. When listing these achievements, make numbers your new best friend. Therefore, use them to quantify your success and track record.

 

  1. Formatting is the First Impression

You may have significant accomplishments, but even so, if the format is not perfect, it may go unnoticed. Make it easy to skim for the recruiters who probably have thousands more to scan. As a college graduate, it is expected not to have had a long work history; this is where you focus on your skills. Such a resume is called a functional resume that focuses more on skill abilities rather than work experience. Make sure to outline all the skills that you can bring to the table.

 

 

  1. Proofread as Much as Possible

Proofread some more

There can never be enough emphasis on proofreading. You should never miss an opportunity to attain your dream job by a simple spelling, grammar or spacing mistake. It is recommended that you task a friend, family, teacher or mentor with this work. Make sure they go through it thoroughly. A wise tip is, after typing your resume, give yourself sometime before reviewing it again. You will also have a new outlook. Never hit the send button immediately after typing.

 

  1. Keep It Simple and Direct

Most recruiters are known to skim through your resume. For them to properly go through the resume, you need to make it simple. Stay clear of buzzwords as they are not impressive. In most part, some recruiters may have no idea of some of those terms. Therefore, keep it as simplistic as possible to receive that interview.

 

  1. Personalize the Resume to a Specific Potential Employer

Sounds like a lot of work? You bet! But if that is the career path that you wish to follow, take the time to custom write it. For you to achieve this, do proper research on whom you are writing for. This will automatically make you stand out from the file.

 

  1. Attach a Cover Letter

Include a cover letter

If you want to sell yourself as committed to a specific position, then there is no harm in writing a custom cover letter to a potential employer. It is all about going that extra mile. Once you have done proper research on the company, then it is easy for you to pitch in the cover letter.

 

  1. Education Should Be At The Top

In the traditional sense, education usually appears at the bottom. But this rule is not relevant if you are a fresh college graduate. You should give education top billing, meaning that it should appear first. As you gradually gain work experience, you can move it at the bottom. Here you will list all your academic honours and extracurricular activities. If your GPA is above 3.0, make a point to include it, it will guarantee to attract attention. By any chance, if your major GPA is higher than the overall, then use it instead.

 

  1. Make Your Menial Jobs Count

All the temporary and seasonal jobs that you did can be relevant in writing your resume. All you have to do is describe them in the right way. These experiences speak volumes to recruiters who will view you as independent and have a strong work ethic. If the experience that you have is in a different field, then do not go into specific details. Just outline the most critical aspects of the job. Make it more about the skills acquired, e.g., customer service, communications skills, time management, among other achievements. If you had extra responsibilities, mention them. This will make you appear responsible and trustworthy.

 

  1. Promote Yourself Through Reviews

In this modern age, reviews are what make or break a company. Businesses rely on positive reviews to attract new clients. You can use this technique in promoting yourself as well. Use direct quotes that you have received from former employers, the dean’s office or that NGO that you volunteered at times. If you have the recommendations, attach them to your resume. This will even save up both of your time by not enquiring for referees.

 

 

  1. Nothing Wrong With Outsourcing it to a Resume Writer

Professionals can write for you

If you have a problem with expression, don’t worry. You could instead hire a resume writer rather than writing a mediocre resume. Thanks to the hundreds of freelance platforms such as Upwork and Freelancer, it is now easy to have your resume written for you. The good thing about these sites is professionals from different fields run them. Once you create your profile, they will delegate the work to the appropriate writer who will help you out. Also, the cost usually varies depending on the field, but it ranges from $25. Once you’ve given out all the relevant information, the writer will take at most a week to complete it for you.

 

 

Conclusion

By following the guidelines outlined in this article, you should expect a phone call for an interview. Before stepping into an interview room, make sure that you know your resume inside out. Take time to learn it by heart. It can be unfortunate to receive the golden phone call only to forget what you had listed on the resume. Remember to always update it with the different types of experiences that you will achieve after that.

 

AUTHOR BIO

Sophia Clark graduated from the University of the City of New York with B.A. in Journalism, 2011. She is a creative writer from New York who loves to share her thoughts with readers, now she writes for Eliteessaywriters,  In her free time she enjoys writing fiction as well as reading it. Her big dream is to

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Can Business Entrepreneurship Combine With The Health Profession?

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In this post, we take a look at a chiropractor on a mission: combining business entrepreneurship with a passion to help the community. It is a profile case study of how entrepreneurship extends into the health and medical field.

People are pretty enlightened these days. They have a good handle on what kinds of medical treatments work and the ones that don’t. Most everyone knows the value of a good Chiropractor. For those who have sustained serious back injuries we know, we might not be able to walk, lift objects, or otherwise have a normal life, except for the treatment rendered by a good Chiro. (And thanks again! said every chiropractic patient, ever)

A mission to help

While some Chiropractors are content to change peoples’ lives day in and day out for years or even decades. Others in the profession see themselves as being on a mission to bring chiropractic care to thousands or millions of people, more than just lower back pain relief.

One such entrepreneur/Chiropractor is Doctor Rosemary Jabbour whose interest in alternative medicine began. This is when she was a migraine sufferer whose early career was in medical research. Over time, Rosemary became interested in chiropractic medicine not only because it provided astonishing relief from her migraines. However, for the pain relief, it brought to millions of patients.

As a (then) aerobics instructor, to being headhunted by a well-known HR firm while still in university, to working with the athletes at the 2000 Sydney Olympics, Rosemarie was inspired by the healthy, happy, and fit people around her and wanted everyone to enjoy that level of well-being.

How to become a household name

Since those early days, Rosemarie worked hard until she became a household name in the Australian healthcare industry.

The key is to persevere with your passion until other people take notice.

She won the Western Sydney Young Chiropractor of the Year award in 2004 and received a Most Outstanding Service award by the World Chiropractic Alliance a few years later.

Not only enjoying the respect of her peers but also the satisfaction of providing world-class healthcare outcomes to her patients is what she finds most rewarding.

Combining health with business – you can do it too

In combining health with business, the future of healthcare more broadly is concomitant with corporate needs. Where management and employees of major corporations favour a practitioner with whom they have exclusive arrangements.

In this way, employees will feel more comfortable on their first-ever visit to a clinic by virtue of their company recommending that particular office to them. Over time, these entrepreneurial health professionals are helped by dealing with large numbers of people. People working in the same career where injuries are more likely to be similar and certain (high cost) equipment can become responsible purchases that would otherwise be out of the question.

This is where a sound knowledge of business comes into play. If you create an in-demand product or service, target it to the right niche and get lots of people involved. It will surely pay off.

Some manual therapists who specialize in sports injury, for example, have their own X-ray equipment installed on their premises. This is done to allow for immediate photographs of the injured area and to measure the healing process during the entire course of treatment. They target these services to local sports teams.

Ultrasound is another expensive technology that can be considered when large numbers of patients have similar spinal or other problems (due to all of them working in the same kind of career) and thereby save patients travelling from X-ray office, to ultrasound office, to the clinic,  just to be able to begin treatment. Not a lot of fun when you’re one of the walking wounded!

If you want to go into business for yourself, consider asking these 5 questions.

You need to get results

Customers will only come back to use your product or service again if they see real value in it. Do you meet their needs and exceed their expectations? In the health profession, are you treating health problems in an effective and efficient way?

For doctors, physiotherapists and chiropractors, patients only come back if they feel they are being helped.

There are many stories about remarkable health outcomes being achieved by successful entrepreneurship. Entrepreneurs who have combined their business acumen with their ‘carer calling’. While there still doesn’t appear to be an Elon Musk in the healthcare field. (Although his entrepreneurial contributions to clean energy, space exploration and transport can’t be overlooked). There is a groundswell of smaller players looking to make their contributions.

Take for example the recent Innovation Challenge awards: pitting budding entrepreneurs against each other to come up with new ideas to make a difference our health. New ideas included a smartphone app to diagnose skin cancer and an app allowing doctors to spend less time on pager alerts and more time with patient care.

These are all great examples of how business entrepreneurship combine with the health profession to provide real value and change.

Healthcare and Corporations?

Such corporate tie-ups will work wonders for both corporate employees and for the health clinics that service them.

Practitioners should hope for more public speaking engagements to showcase the many benefits of the healthcare profession. Also, host seminars and workshops for corporations to demonstrate how healthcare can improve employee health, leading to a workforce with higher productivity. Read this tips on how you too can be super successful this year!

It seems that Dr. Rosemarie Jabbour and her New World Chiro clinic are poised to launch chiropractic care into the Australian stratosphere. That’s a noble and admirable mission!

As this case study has shown, business entrepreneurship can successfully combine with the health profession in a way that helps people. It will not help people but also still be making money.

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5 Ways Tea Can Help Boost Your Productivity Level

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Tea is a popular drink for many reasons around the world. First of all, it tastes good and is a good way to help you get more fluid. Also, it is available in different variants. Apart from that, tea also has health benefits. It can even help you increase productivity and mental well-being.

Now, if you think you are drinking tea for an energy boost, then this is what you should know. It contains some caffeine, but not too much.

Tea contains a little caffeine, but it will not make you nervous or damage your nervous system like coffee. You can increase your energy so you can stay alert and ready for your day, without the side effects associated with too much caffeine.

It is even said that tea has more health benefits than coffee, but we allow you to decide for yourself.

It helps you relax

Too much stress is never a good thing. It impedes productivity by influencing how well you can concentrate on both remembering things you know and processing new information. Less stress means greater productivity and more work.

Tea can give your mind a short break, even if it increases the activity of your brain. It helps with relaxation and mental clarity, as well as with more learning and attention.

Tea gives you more dopamine, which means you feel good. You feel excited and ready to do things. No one is very productive if they get scared of that, right?

 

Works against the effects of oxidative stress

Oxidative stress is not good for your body. It prevents your tissues and cells from working properly and can cause serious health problems.

One of the best teas that can help with this is green tea. It helps fight free radicals with its antioxidant properties.

 

Increase brain performance

One study found that half an hour after drinking black or green tea brain activity begins to increase. The stimulated parts of the brain contribute to improving cognitive function, alertness, memory and logical reasoning.

All these things are useful if you want to be more productive at work or if you need to have a project carried out at home. And the best part?

Because tea increases your productivity, it also provides a relaxing effect.

 

Help with physical and mental health

Studies have shown that tea is associated with a lower risk of depression. Those who suffer from depression know how difficult it can be to get out of bed on those bad mornings, let alone be efficient and productive. Although tea is not a total remedy, it can be a useful tool to control the symptoms of depression.

It has also been found to help with headaches, nausea and other digestive problems. All these things can hinder productivity and distract from doing things.

Again, it may not be an absolute remedy for what you save, but it can certainly help relieve some of your symptoms so you can focus on what needs to be done.

 

Tea breaks are good for you.

You need regular breaks to avoid getting burned and keep your productivity at an optimal level. Taking a break to stop thinking about things can help your mind relax a little.

Tea is a great help both for productivity and for your mental health in general. Choose a tea that works for you and incorporate it into your daily routine!

 

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4 Amazing Ways To Increase Your Customer Base

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So you’ve been busy for a while. This post will explain how to increase your customer base.

When you started, it probably does not bother you so much to have few or no customers. After all, it is reasonable for new companies or small business. However, now you probably think why you can not keep your business on a constant journey.

What will be the fate of a company without customers?

I am not a doom prophet, but it is apparent that it will be a disaster for a company without customers. It is because customers are the supporting factor of a company.

It is no exaggeration when they say that the customer is the king. Your sponsorship provides the turnover in which companies are successful. In short, they are the reason why you do business.

So, how to deal with the problem of little or no customer? Unless you want to leave the company quickly, you have to worry about your lack of customers.

Here are four amazing ways to increase your customer base.

 

Understand your target market

Needs can only be achieved if they are understood. It is impossible to offer a solution to a problem that knows little or nothing. You could spend so much time and resources doing the wrong things.

Identifying the needs of potential customers gives you a better idea of how you can offer products or services that are tailor-made for them. When you have the answers to the problems of the clients, they will, of course, feel attracted to you. And if you meet their expectations, it is likely that you will keep them for a long time.

Every customer wants to be satisfied at the end of the day. If you tick that box, you have your full attention.

 

Provide excellent customer service

Charity begins at home. A good way to increase your customer base is to work to put customers at your disposal. When you give these customers no reason to stay, they will find themselves with open arms for the next available competition. The first contact that a customer makes with you is worth more than a million dollars.

Do you know why? If the customer is satisfied with his delivery, he/she can deal with you with a value of more than one million dollars later. A happy customer will probably tell his friends, family and relations about his services, referring to more customers, even without your request.

 

Use your network

In this digital era, we are being bombarded with different modern marketing strategies with the promise of excellent results. Although some of these techniques are efficient, they are still far from the good word-of-mouth marketing technique.

You see, your social capital is not just about socializing; It can also be a great help to grow your business.

His network consists of people who know him personally. Although they may not respond to you because of problems with life or death, they trust you enough to give you the benefit of the doubt when testing your products or services. Do not be shy to tell them what you are doing.

Do not forget that you are your bestseller. Talk about your company with the people in your network. You will be amazed at how many new customers you will get.

 

Discover social networks

If everyone is enthusiastic about the benefits of social networks in business, there is a possibility that there is something for you. It is okay to be a Thomas who doubts, but sometimes you have to give the benefit of the doubt.

View it this way: with social networks, you can reach people that you usually can not reach. If you are doing well, it is likely that you will generate clues for your marketing strategies in social networks.

Technology makes it easy for you to simplify your campaigns for consumers who need what you sell. You can get your products or services for people who are looking for exactly what you offer.

There are not many customers; the more, the better. If you take on the task of regularly increasing your customer base, you have more income in your bank account. You will achieve your business goals and even expand them. In the end, you can not lose anything. So, would you instead not try?

 

Author: Chris odogwu

Chris Odogwu is a freelance writer (http://contentmeal.com/) with over 4 years of experience in creating top-notch content for organizations around the world. He uses his expertise in branding to capture the core values and unique features of businesses in his writings. He is open to working with organizations and individuals who need premium content.

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How To Spot A Gap In The Market For Your Business

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If you are one of the many people thinking about starting up your own business, there are many things that you have to do. One important step is to do your research and look for a gap in the market. It can be very exciting to start a new business but without the proper research, you reduce the chances of success. Familiarizing yourself with market gaps means that you can focus on areas where there will be less in the way of competition from other businesses.

A key part of looking for these gaps is to give you ideas on how to create a business that is unique. The fewer competitors you have, the better your chances of success. Starting a business in an area that is already saturated means that you will have to struggle with a huge number of competitors.

Worse still, many of them will already be established. This makes things even more difficult for you. You have probably heard about the number of new businesses that fail due to competition on channels.  Watch msnbc live to ensure that you do not become one of those businesses.

 

Find gaps in the market by looking at other countries

One of the things you can do to try and spot a gap in the market is to look towards what other countries are doing. You will often find products and trends in other countries that may not have taken off on your own. So, you could tap into this and develop your business around what may be a big trend in another destination but has yet to become one in your own.

Speaking of trends, this is another thing that you need to look at. By looking into products and services that may not be extremely popular yet but are definitely emerging trends, you can more easily spot a viable gap. Again, you can then use this information to determine the type of business that you may be able to develop.

 

Market research is essential

Market research is essential in order to determine what the public wants. You should, therefore, invest plenty of time into conducting this type of research. With the availability of social media, this is something that you can do with far greater ease these days. Also, if you have an existing business and are looking to expand into another market, you can get feedback from your existing customers. Taking the opinions of consumers into consideration is essential. After all, these are the same people that may end up being your customers in your new business.

By making sure you properly prepare, do your research thoroughly, get feedback from as many people as possible, and take notice of what people say, you will be far better placed to start a successful business. You cannot expect overnight success these days but with plenty of thought and planning, you can start a business that is able to grow and flourish.

 

Source: https://www.entrepreneur.com/article/241080

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