Brief History of Guerrilla Marketing
Its the early 80’s and small businesses owners are struggling to compete with the larger Goliath sized like corporate companies that seemed to have an unlimited source of marketing funds. These larger companies could easily buy out buy the small business owners in the media without it scratching their budget. Before the early 80’s both large and small businesses depended on traditional marketing, though the larger companies dominated with their deep pockets and media connections.
In the early 20’s it was newspaper and radio ads followed by television ads in the 50s’. The 50’s & 60’s were considered the golden age of of marketing with newspaper readership at an all time high in 1950. 1954 the transistor radio was invented making radios more portable. Companies were able to reach much more people and influence their buying on much larger scale than ever before.
Problems, Problems, Problems
Companies had taken advantage of their ability influence people with advertising with ads such as smoking would make you skinny for example. By the late 60’s and early 70’s consumers had had enough of constantly being bombarded with ads on the television, magazines, radio & newspapers. People just started changing the channel during commercials or muting the TV. I remember in my house as a kid commercials were the time to let the family dog out, grab a snack or a drink from the kitchen, and go to the bathroom.
I could say thinking as a kid it seemed like every 5 minutes there was a commercial on and everyone was doing anything but paying attention to them. I can remember the only time my grandfather had a foul mouth and used profanity was after getting annoyed by a number of commercials or over the phone whenever telemarketers would call. At least that is the only time I heard such words coming from his mouth. Companies were putting out large sums of money as the cost of advertising constantly grew and yet their revenue was steadily decreasing.
Time for a change
Jay Conrad Levinson was the first to use the term Guerrilla Marketing in his 1984 book ‘Guerrilla Advertising’. The term was inspired by the term Guerrilla warfare. In Jay Levinson’s words Guerrilla marketing is the truth made fascinating. It’s going after conventional goals using unconventional means. Your prime investments in guerrilla marketing don’t have to be money – they should be time, energy, imagination and information.” The idea behind guerrilla marketing was basically not to play by the same rules that the larger corporate businesses were playing by.
When it comes to paying for exposure for traditional adds the larger companies had the capital to win that battle every time. Yet if the small business owners could do something at a low cost that was unique, new, funny or especially surprising that they had a better chance at catching the attention of their target audiences. It was a way to level the playing field making it possible for small businesses to compete with the larger businesses and making it possible for the small business owner to win. David beats Goliath!
Why you should use Guerrilla Marketing
As history has shown us in the past when Guerrilla marketing is executed correctly, it will reach a high amount of your targeted audience at a low cost or even free in some cases. I don’t care who you are or what company you own or represent. When you come up with a marketing campaign that ends up being free and its generating revenue, you feel like a genius or a master of the universe.
Guerrilla marketing will distinguish you from your competition. You will gain a reputation with your consumers for being fun, different and engaging. It can leave a lasting impression on your consumers that forces them to keep an eye on your company and constantly coming back for more. It puts the fun back into advertising. So now that you have an understanding of the origins and purpose of guerrilla marketing, it’s time to start discussing and creating some ideas & techniques for you to put to use for your business. So get your pen and notepad out and let’s begin!
There is, of course, a wide variety of Guerrilla Marketing ideas and examples. These techniques vary and are unique from business to business. Below is a list of some general ideas that almost any business if implemented correctly can benefit from.
Guerrilla Marketing Examples & Ideas
Social Networking Promotions
Social media just by itself is a great way to implement guerrilla marketing once you have started to build a following on whichever social media platforms your business is using. Running promotions that are specific to social media can be an effective way to market your product or service. Offer a small discount for a limited time to anyone who follows & shares your social media profiles.
Create some quality images and videos for those visitors to share on their own social media profiles. Creative unique images and videos that are really eye-catching can sometimes go viral and when rapid online sharing begins you will attract a much larger audience. You may create a lot of images and videos before this happens but when you finally create one that does go viral, the payout will be huge.
Email by far is one of my favorite guerrilla marketing techniques. It is so inexpensive and so powerful and honestly can be a lot of fun when your designing unique content for them. According to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter. Of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent by Twitter and 22 percent by Facebook.
The largest obstacle here is creating a database of email addresses of your target audience. There are a number of ways that you can do this though depending on the type of business you have. One of my favorite ways is running some kind of contest or promotion along with a customer comment card. Customer comment cards are great because not only can you get your customers email address but you can get valuable feedback from your customers to improve your business. Example of a contest. I was once the general manager of a pizzeria so I had my servers handing out comment cards to all the guests. The comment card Looked a bit like this.
Fill out all fields for 10% off your meal now & your chance to win a free dinner for 4 up to a $100.00 Value
1-10 Rate the quality of service
1-10 Rate the quality of meal
Comments & Suggestions:
This can be done with any business, you just have to decide what you are willing to pay for the email address. The fact that I was giving the customer a 10% discount off their current check was the draw to ensure that almost every single customer filled out the comment card leaving their email address. After about a week of doing this, I was able to start to send out a lot of advertisements through email and gain a tremendous amount of not only repeat business but new business. I would encourage customers I had an email address for to forward the promotions to their friends, family, and colleagues and offer incentives to do so.
There are usually a number of professional associations or community organizations that are looking for speakers to give keynote addresses at their monthly meetings. You can host your own Luncheons or banquets. Pair up with a couple of casual restaurants that have a banquet room or space to hold a luncheon. This is business and promotion for the restaurant. You can even charge a small amount for these and give a portion of the money to charity which is great promotion for your business. Contact the local media to advertise the banquet or luncheon. The media will likely advertise the event for free since you are donating money to charity.
Have stacks and stacks posters printed up advertising your business? Get out on the street and start covering walls throughout the city with your posters. It is the same concept that many small bands use to promote their local concerts. You can easily hire some cheap help. It’s unfortunate but every city has a homeless population. In a lot of cases, people look down on the homeless when the truth is we don’t know their situation and what put them on the street. Some homeless are victims of very unfortunate accidents that caused their situation and we should be grateful because you never know, something could happen that could force you onto the street one day.
One of my favorite ideas for this is taking a homeless person to a goodwill for a change of some decent clothes a hot meal and hotel room for a night or two where they can clean up. Or you can offer them the hotel room for as long as they are working for you hanging your posters. You don’t have to book the Marriott for them. Hotel rooms can be found for around $50.00 a night.
Every day they can hang posters for you and when they are done hanging posters for the day you can encourage them to start looking for a regular job since obliviously they won’t be hanging posters for you for rest of their life. Doing this you might just change some one’s life for the better while still marketing your business. You could also hire some teenagers or college kids for the same $50.00 a day to go around the city hanging your posters. There is a lot of inexpensive options to have someone hanging posters advertising your business.
This is popular online. Businesses giving away free e-books or other informational based materials to market their business. Personally, I think this is one method that has a lot of room for creativity and doesn’t have to be limited to just online. You can do a giveaway in the form of hosting a BBQ event. Again alerting your local media. Contact the media and inform them your business plans on hosting a public BBQ for charity. Charge $10.00 admittance to cover the cost of food and the rest donate to your local red cross or charity of your choice. Sponsoring an event that helps children honestly would probably catch the media and public’s eye in a huge way. You can approach other local businesses about co-sponsoring the event as well. This would be a great way to start networking with other companies.
During the event, you can give away promotional items as well that feature your business. Printed copies of your e-book, t-shirts & coupons that offer a discount for your product or service. This is a perfect chance to give away promotional items, transforming your marketing message into something useful. Coffee mugs, tissue packages, pens, notepads and other items can be imprinted with your logo and slogan, reminding customers of your company every time they use them. Because such items are practical, prospective customers are more likely to keep them than flyers or other marketing materials.
Honor Your Competitors’ Coupons
Just like the title says. This is actually a pretty common technique because it works. If it is within your budget, meaning you can afford to do so and you are still making a profit or at the very least breaking even than you can use your competitors’ coupons, email promotions or whatever else to your advantage. If you are only breaking even than I would recommend doing this only for a short period of time just to gain some extra exposure to your business to show why you are better than your competitor.
Pay it forward
Maybe you are in line at the movie theater or a fast food drive-thru. Give the cashier an extra $20.00 along with a business card towards the movie ticket or meal of the person behind you. You can do this in a restaurant as well. As you are getting ready to leave have your server bring you the check of another table and pay the bill and leave your business card for them. It won’t guarantee that person will become a customer but both the person and the cashier or server will be equally impressed and they will be telling their friends, family & colleagues about it. This will create some word of mouth marketing that could very possibly end up leading to a new customer down the line somewhere.
Ever since its arrival, guerrilla marketing has played a significant and powerful role in the businesses world. It has dramatically changed the way companies big and small position themselves for success. It’s only true limit is that of our imaginations. You can see guerrilla marketing examples everywhere you look these days. For the small business owner, it is the most important marketing weapon in our arsenal, giving us the ability stand toe to toe with Goliath.
I encourage you all to take action and put some of these techniques to use for your business along with any unique ideas you have of your own. Remember your prime investments in guerrilla marketing don’t have to be money – they should be time, energy, imagination and information. If you enjoyed this post, I’d be very grateful if you’d help it spread by emailing it to a friend or sharing it on your Twitter or Facebook. Thank you in advance! What are some exciting ideas that your business have for your own guerrilla marketing and how are you implementing them? We would love for you to share.
Please let us know in the comments.
By: Robert Bowen
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You Should Know About The USB C Hub, Ports and others
When the 12-inch MacBook was introduced in early 2015, USB-C was just a curiosity for most people, but now that many new laptops have left their old ports, USB-C has gone from interesting to important.
5 Hidden Benefits of Playing Lottery Online
Now that there’s been a rise in online lottery sales through lottery messenger services/broker agents. Its benefits have become more and more clear. Making people ask you why they got it such a long time to help make the move to online shopping. There are many benefits to participating in the lottery online. In the current age, the majority of things can be purchased online.
That is a recent occurrence that continues to be not wide-spread since most people still buy seat tickets from natural stone and engine motor locations. If considered, there are benefits to online play of the lottery that will not be found when you privately go to stores.
Online play available might not exactly be just about everywhere. Although several state governments have managed to get possible to buy online lottery seat tickets online and more will definitely follow. Keeping a higher degree of privacy, convenience no commute is all the great things about online play of the game.
Let us take a look at our five main benefits.
If you’ve ever had the sensation of sinking when you’re able to not find your lottery greeting card. Also, you realize why this benefit is so important. Since acquisitions are created online, there is no risk of earning a winning solution or to confirm that the solution is yours. Therefore, your web receipt or purchase receipt is all you need. The benefit here is that this can’t be misplaced.
Every year there is an incredible number of us dollars/euros/pounds in lottery winnings that aren’t found because people lose their seat tickets or simply ignore to check on them. If you play online, there is no danger of lacking your money credited to forgotten inspections or not in the specified magazine.
Online lottery brokerages pay any supplementary profits right to your account; If you’re the blessed jackpot winner, you’ll be notified immediately.
Lottery Ease Playing
Among the continuous disadvantages to participating in a lottery is usually the long collection of the gasoline stations and the convenient stores. These stores are called convenience stores, but it is ironically easier to play lotto online. Even customers of the outlets who do not play lotto tend to be the sufferer of long queues of an individual poor moving cashier who will pay scrapes and introduces Powerball seat tickets.
Take the long delay, the hassle of long ranking and package with rude cashiers as consideration. Simply playing the web on a trusted site like icelotto to check Lotto 6/49 results. The actual fact that you can play at home in your pyjamas without venturing. Also, be hanging out and money is a superb good thing about online lottery game titles.
No physical restrictions
The internet supplies the ability to broaden your alternatives without physical limits; You can stay in South Africa but still play the Euro Jackpot, although you are not actually in European countries.
Many people also choose the really big jackpots, and because the neighbourhood lotteries do not necessarily develop so high, the web game gives usage of the biggest international jackpot opportunities.
Participating in the lottery is not considered taboo. However, there continues to be a certain stigma for playing among certain sociable circles. People damaged or damaged by those or those who simply do not need. Let’s say “Theresa” from the Family Cathedral or the neighbourhood panhandler to see investing in lottery seat tickets will gain greatly from online free lottery tickets. Many small places and neighbourhoods in much larger cities own an “everyone understands everyone’s atmosphere. Also, many lottery players simply choose the level of privacy or anonymity while participating in the games.
Online messenger services contain the freedom to provide savings or bundles. No doubt, a simple example, buying a certain quantity of tickets, providing you more affordability.
4 Useful SEO Tools for Webmasters
If you want to rank your website high in the search engines you have to use a different kind of tools that can ease your work. So today we will discuss 4 tools that are need of almost every SEO expert.
SEO Score Checker:
Seo score checker tool is used to check mistakes in your website. it checks heading tags, depreciated tags, page speed, image alt attributes, broken links and many other factors that can a big problem for ranking your website. This tool is available almost every CMS like WordPress, Joomla, etc. All you have to need is to install that SEO checking plugin. In your website is custom developed then you can check by using an online checker available. WWW redirection is also a part of this tool, it prevents your domain to index same page with multiple URLs.
Keywords Density Checker:
This tool became more important when Google officially announced that website might get penalized because of keyword stuffing. You can define keyword stuffing like using the same keyword many times in a single page of your website to get search engines attention. So before you make your web post live you have to check this factor that keyword density for any work in your website must be less than 3%.
Stealing someone’s content is called plagiarism. So if you have copy pasted your website content directly from any other website then it will not give you any benefit. Google CEO said duplicate content cannot give you higher ranking in the search engines. So Unique content is also a key if you want to rank your website faster and safer in the Google. For this purpose, you may be using some online plagiarism detector tool to prevent your content. This online software also helps you to check if someone copied your content, so you can contact that web owner and claim for the credit of your content.
Page Speed Checker:
Page speed is also a big factor in SEO. Google has officially launched a web page speed checker tool so that webmasters can improve their websites accordingly. You can find this tool here: PageSpeed Insights. Although search engines have restricted us they have also provided us the solutions to make those mistakes corrected.
Essential Tips and Benefits for Leasing a New Car
Procurement a car is similar to financing in several ways(leasing), but there are some key differences. When you are purchasing a car, the money value is centered on the complete expense of the vehicle, minus your deposit and trade-in value. When leasing, however, most likely only financing the devaluation that happens during the lease contract term, plus fees. For the end of the lease term, you simply return the car to the dealership.
So, until you pay plenty of money down, or your trade-in had a high value, monthly lease repayment will be lower than a monthly loan repayment. With the car lease contract, you merely pay the big difference between the car’s price and what it’s expected to be worth by the end of the lease, which is known as the residual value.
A rent is another solution method of acquiring the use of any vehicle. It is an ongoing financial arrangement wherein you (the lessee) signal a two-to-four-year deal. Drive the automobile for the allotted time, return it to the lessor (the dealership) at the conclusion of the lease. Either buy the car, get into another lease for a fresh car, or walk away without further obligation. Lease repayments are generally lower than regular loan payments would be to finance the same vehicle.
Make a deal the Initial Purchase Selling price
Whether buying or renting a car, the first purchase price is vitally important and really should be negotiated downward as much as you can go. Many traders try to shift emphasis away from purchase price by telling you-you don’t need to haggle over price because the monthly repayment is the only account when leasing a car. However, the purchase price is a key determinant of the monthly lease contract payment. So, Check the Airport Limo Toronto Flate Rate and spend the time to get the cheapest price out there.
Understand the Cash Component
The leasing firm you’re leasing from purchased the automobile from a seller. So you’re technically traveling the leasing agency’s car, rather than surprisingly, they expect you to pay interest. In the leasing world, “money factor” is yet another word for “interest. ” It can be called the “lease factor” or “lease fee. ”
Compare Lease Terms Above Different Time Periods
Normal car leases last thirty-six months, 39 months, or 60 months. A prolonged lease term allows you to disseminate the price tag on a vehicle and can lower the monthly payments. It means that you are financing a better percentage of the vehicle’s useful life.
About the Estimate of Residual Worth
The value of the car when the lease is backup is referred to as its residual value. A car that ends up with a higher extra value is better because the lease amount will depend on the importance of the car at the beginning of the term with the end of the term. An auto that loses more value above the term of the lease will be more expensive. Look at prices of used cars at NYC Car Lease to get an idea of what a new car may sell for after your lease term increased.
The Best Vaporizers for Cannabis You Should Know
If you want to get the full benefits of cannabis then you should vaporize it. This is not only healthier for you, but the highs, taste, and flavour are so much better.
Here is a look at some of the best vaporizers for cannabis that you can get at vape stores, South Africa.
The Mighty by Storz & Bickel
This is the perfect vaporizer for those on the go, but remember that in South Africa you are only able to smoke cannabis in the privacy of your own home. But still, you can carry it around your home.
The Mighty resembles a walkie-talkie but this is a powerful device that offers the user a number of benefits. There is precise temperature control, so users can increase the effects of specific terpenes and cannabinoids. It also offers rich flavour and a long-lasting battery, making this a top performer.
The Volcano Classic by Storz and Bickel
This is perfect for those that just want to vape cannabis in their own home and it is also great for sharing with friends.
The Volcano is on the top end of the price range, but it is the best table-top vaporizer. The Volcano Classic heats up loose-leaf material in the chamber. You will then need to attach a balloon that will fill with the vapor. A valve that is attached to the balloon will seal in the vapor. You can then remove the bag and inhale from it.
As so much vapor is produced, these balloons can easily be passed around making it a sociable device.
Launch Box by Magic Flight
If you are on a budget and looking for a way to vaporize cannabis on the cheap then this is the perfect option for you. The Magic Flight Launch Box has been designed to be used with raw flower whether you are at home or on the go.
This small vaporizer offers a great vapor quality, looks great and uses a rechargeable battery.
This vaporizer comes in walnut, cherry and maple woods and there are some that have metallic embellishments and engravings.
Pax 3 by Pax Labs
If you love your technology and your cannabis then the Pax 3 is the perfect option for you that is available at the best vape shops, South Africa.
The Pax 3 has abrushed aluminumm body with a sleek design and mouthpiece sensors that activate the device. The oven temperature is monitored 4 times a second so that you always receive smooth hits. The Pax 3 can also be used with concentrates.
You are able to pair your Pax 3 to a smartphone app via Bluetooth. Which allows you to customise the LED light colours, adjust the temperature to your desired setting and change the brightness. This is a smart vaporizer that is packed with features without compromising on the vapor quality, taste and hits.
All of these great vaporizers are able to vaporize your cannabis for clean, smooth and flavorful hits that give you great highs. You can get these vaporizers at vape stores, South Africa so you can start vaporizing cannabis legally in your own home.
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