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A Beginner Guide to Search Engine Optimization (SEO)

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SEO or search engine optimization is the basic and most important part of internet marketing. No matters if you have a blog, a business website or an e-Commerce store, SEO is equally important for every site to promote it on the internet. SEO or search engine optimization is basically a process of ranking a site in Google for different targeted keywords so that your site can appear in search results whenever a user searches for your targeted keyword.


If you have got a blog or website and want to do its SEO on your own then this article is for you. Here I am going to explain a quick overview of how SEO works.


Keyword Research

The first and most important step of SEO is picking the right keyword for your campaigns This process is also called keyword research. Most of the success or failure of your campaign relies on this phase. Usually, people fail in their SEO when they choose the wrong keyword and try to rank for it.


Actually, there is no wrong keyword in keyword research. Every keyword is rankable. However, some keywords have higher competition and some have low competition. Being new site you don’t have potential to rank for a high competition because your site doesn’t have enough domain authority. So a good strategy SEO expert’s use for their SEO campaign is targeting low competition keyword.  This way they increase their site authority gradually and once they have enough domain authority, they start targeting high competition keywords too.


On Page Optimization: 

On-page optimization is also a very important part of an SEO campaign. On-page optimization is basically about making a web page relevant to your targeted keyword. Google or any other search engine always shows relevant pages only in its search results. So making your on the page relevant to your targeted keyword is very important for a successful SEO campaign.


Off Page Optimization: 

Off-page optimization of a website basically, involves generating backlinks of a site on high authority sites. Backlinks are basically the most important ranking signal which Google considers ranking a website. A site with a higher number of backlinks ranks above than a website with low numbers of backlinks. There are several ways to generate backlinks of a website. To know more about backlink building you can consult a good backlinks building guide.


This is just an overview of SEO process. To learn more about SEO you may need to consult different SEO guides.